A structured advocacy programme built into your B2B social platform. Curated content boards, one-click sharing for employees, and programme-level analytics, all native to the platform your social team already uses. No separate module. No separate contract. No spreadsheets.
Trusted by teams running advocacy at scale
Employees collectively have access to audiences that corporate social channels cannot reach. A structured advocacy programme activates that network consistently, turning occasional sharing into a measurable source of brand visibility and business impact. The challenge is not convincing employees to participate. It’s making participation easy, relevant, and scalable.
Verified outcomes from Oktopost customers who formalised their employee advocacy programme.
Huntress grew from 700 to 1,100 active employee advocates
HCL Tech runs a 1,500 person advocacy programme
Employee networks are 10x larger than company pages
Right now, employee sharing looks like this: someone posts a link to Slack, a handful share it, and by Thursday it’s forgotten. There’s no board, no record of who shared, and no reach data. Oktopost replaces that with a curated advocacy board employees can actually use.
One product announcement. Five board-ready variations: one for field sales, engineering, EMEA, short-form and long-form. The comms team reviews and approves. The board stays full. Most advocacy programs slow down not because participation drops, but because content supply runs dry. The AI Advocacy Agent removes that constraint, and the programme scales without adding headcount.
Employees keep sharing when the process stays frictionless. One-click sharing from a mobile app, a leaderboard that makes participation visible without mandating it, and content segmented by role so what employees see is actually relevant. These are the mechanics that sustain a programme beyond the launch.
Advocacy in Oktopost is native to the platform. One login, one campaign structure, shared analytics across your social team’s publishing workflow and the advocacy programme.
Governance and compliance Content goes through pre-approval before it reaches the advocacy board. You control what’s available to share, with full audit trails for regulated industries.
Content segmentation Segment board content by role, region, or seniority so employees see posts relevant to their audience. A field sales rep and an engineer don’t need the same content.
SSO and SCIM provisioning Add and remove employees automatically via your identity provider. As people join or leave the company, their advocacy board access updates without a manual process.
Multi-region programme support Run a single governance model across multiple regions with localised content boards. HCLTech manages a 1,500-person programme across regions this way.
Executive thought leadership Draft, approve, and publish content under senior leaders’ names without them logging in. Comms teams get a dedicated workflow for executive posts within the same approval structure as the programme.
Salesforce integration Advocate activity is available for reporting alongside your CRM data. No manual export needed to bring the programme into your pipeline view.
Participation rate, organic reach from employee shares, top advocates by reach, content performance by segment, and programme ROI trend. All in Oktopost’s advocacy dashboard without a manual data pull. When the question comes: is this working, who’s sharing, how much reach did last month generate, the answer is a filter, not a spreadsheet.
“When we look at the last six months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.”
See how to build an advocacy programme that grows reach, leads, and employer brand.