Brand awareness is easy to measure. Revenue isn’t. Oktopost links social media to your CRM so marketing leaders can see pipeline, revenue and brand performance in one place.
Trusted by marketing leaders at mid-market and enterprise
Every social interaction leaves a trail. When a prospect engages with an employee’s LinkedIn post and later becomes an opportunity, Oktopost records that influence. Marketing leaders can finally see which campaigns, advocates and content contributed to pipeline and revenue without relying on spreadsheets or asking sales to remember where leads came from..
Verified outcomes from Oktopost customers.
Greater reach, extending beyond brand audiences
Higher engagement, creating more meaningful interactions
More conversions, turning visibility into pipeline
Companies using Oktopost’s employee advocacy platform typically see 8x the organic reach compared to publishing from the company page alone. Employees get curated content they can share in one click. You get a view of reach and pipeline contribution in a single dashboard.
In regulated industries, every post is a liability until it’s approved. Oktopost’s pre-approval workflows enforce multi-stage review and role-based permissions, with a complete record of who approved what and when. Run an employee advocacy program at scale without losing control of what goes out under your brand.
“When we look at the last 6 months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach”
AI Assist takes a blog post or product announcement and generates channel-ready variations for LinkedIn and your Advocacy Board in minutes. A two-person social team runs a program at the output of a five-person one, with no new hire required.
Oktopost pulls social attribution data into export ready dashboards. Social-attributed revenue and cost-per-MQL sit alongside paid and email in the same view. The answer to “what did social contribute this quarter?” is already prepared when the meeting starts. No spreadsheet rebuild required.
The full platform, built for enterprise B2B teams.
CRM Integrations Social engagement links to contact and lead records in your CRM. Social-influenced pipeline appears as a natively in Salesforce for example, alongside email, events, and paid.
LinkedIn-native analytics Track post performance, follower growth, and engagement at the page and individual post level, pulled directly from LinkedIn’s API. No manual exports or third-party data gaps.
SSO and SCIM provisioning Add and remove platform access through your existing identity provider. When an employee leaves, their Oktopost access goes with them automatically.
Campaign UTM management Every social post carries the right UTM parameters so web analytics and CRM attribution capture the social source accurately. No more untracked social traffic in your pipeline reports.
See how marketing leaders turn social into pipeline they can take to the board.
