Run every part of your B2B social program from one platform

Yes. Oktopost supports role-based multi-user access, so multiple team members can draft, review, and publish without sharing login credentials. You assign roles — writer, reviewer, publisher — and each person gets the access level that matches their job. Team members can work simultaneously across channels without stepping on each other's posts. Account credentials stay with the platform admin.

You set up approval chains with the right reviewers at each stage. When a post is ready for review, Oktopost notifies the assigned reviewer automatically. The post moves through each stage in sequence — the next reviewer only sees it once the previous one has approved. You can see where any post sits in the chain at any time. Nothing publishes until it clears every required stage, and the full approval history is logged with timestamps.

Employee advocacy software makes it easy for employees to share company content on their personal social profiles. Instead of sending a message with a link and hoping someone shares it, you curate a board of pre-approved posts that employees can share in one click from desktop or mobile. If your team is already trying to activate employees on LinkedIn but managing it manually, advocacy software turns that into a trackable workflow — with data on who shared, what content performed, and how much reach the program generated.

Oktopost's bulk scheduling lets you upload and schedule multiple posts at once rather than setting each one individually. You can build out weeks of LinkedIn content in a single session, assign campaign tags at the same time, and let the queue run. Content queues let you set up evergreen posts that recycle automatically so your always-on content stays active without manual reloading. The calendar view shows everything planned across channels so you can see gaps and conflicts before they happen.

Yes. Oktopost integrates with a number of CRMs and marketing automation platforms so social engagement shows up on the contact and lead records your sales team already uses. When a contact clicks a post or engages with your content, that activity is logged against their CRM record. Your marketing operations team can see which contacts are engaging with social before they become opportunities.

Hootsuite and Sprout Social are general-purpose tools built for a broad mix of B2B and consumer brands. Oktopost is built specifically for B2B. The practical differences: Oktopost has a native employee advocacy engine with its own content board, participation tracking, and reach analytics — not a bolt-on. Approval workflows support multi-stage review chains with role-based permissions. And social engagement connects to Salesforce and Marketo as native CRM fields rather than staying inside a separate analytics silo.

Yes. Oktopost's advocacy board is built into the same platform you use for scheduling and reporting — there's no separate login, separate contract, or separate data silo to manage. You curate the board, assign content to employee segments, and track participation from the same dashboard. Employees access the board from desktop or the mobile app. Share counts, reach data, and top advocates are all visible in the analytics view alongside your owned channel performance.