SOCIAL MEDIA PUBLISHING

Scale social media publishing without scaling your team

Publish more content across LinkedIn and every major social network without increasing headcount.

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Scale social media publishing without scaling your team

Trusted by B2B marketing teams at mid-market and enterprise

AI ASSIST

Turn one piece of content into weeks of social posts

AI Assist lives inside the publishing workflow, not as a separate tool. Paste a blog, announcement, webinar, or customer story, and Oktopost generates channel-ready social posts in seconds. Instead of rewriting for every network, your team starts with first drafts that can be reviewed, refined, approved, and scheduled from one place.

Results from customers like yours

Verified outcomes from Oktopost customers.

10x

Plan, approve, and schedule your content calendar in one place

Publishing consistently is easier when your calendar is planned in advance. Oktopost’s bulk scheduling and consolidated calendar view help marketing teams build weeks of content in a single session, organize campaigns, coordinate across channels, and keep publishing on track even when priorities change.

Posts move through configurable approval workflows before publishing, helping marketing teams maintain quality, compliance, and brand consistency without slowing down delivery. Build your queue, route it for review, and let the publishing schedule run with confidence.

B2B manager checking laptop for social content publishing

Content library

Create content once. Publish everywhere it matters

Content sourced today shouldn’t need re-sourcing for next week’s queue. The Oktopost content library connects RSS feeds, curated articles, and campaign assets in one place, ready to schedule to company channels or route to your employee advocacy board. One source, every output.

“When we look at the last six months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.”

Daniel Klaus

Senior Manager of Global Digital Marketing, Fujitsu, Fujitsu

Woman checking laptop for scaling social media

Built for LinkedIn, not just compatible with it

LinkedIn is where B2B buyers discover brands, engage with thought leadership, and evaluate potential partners. That’s why Oktopost is designed around the way B2B organizations actually publish. Schedule company updates, executive thought leadership, campaign content, and employee advocacy from a single workflow, with LinkedIn-specific publishing rules, approval workflows, and post-level analytics built into the platform.

TEAM PUBLISHING

Give regional teams freedom without sacrificing brand consistency

Multi-region B2B programs run different playbooks in different markets and without a shared system, brand consistency can quickly fragment. Oktopost’s role-based workspaces give regional teams the autonomy to publish independently while global marketing maintains the standards, approval gates, and cross-geography visibility to keep it aligned.

More of what B2B social teams need to publish at scale

The full publishing platform, built for B2B teams from the ground up: including the features that matter when your program is growing faster than your headcount.

Approval workflows

Route every post through configurable approval stages before it goes live. Marketing, communications, legal, and regional teams can review content without slowing down publishing.

Ai Assist

Generate channel-ready social posts from blogs, webinars, product launches, customer stories, and campaign assets without leaving the publishing workflow.

UTM and campaign tracking

Automatically apply dynamic UTM parameters during publishing so every post is accurately tagged for attribution in Google Analytics, your CRM, and marketing automation platform.

Publishing analytics

Measure publishing volume, engagement, and post performance to understand which content formats, campaigns, and topics generate the strongest results.

Content sourcing

Bring together RSS feeds, curated industry news, campaign assets, and evergreen content into one publishing workflow, reducing time spent searching for content to share.

Mobile Publishing

Review, approve, and publish content from anywhere using the Oktopost mobile app, helping teams keep campaigns moving even when they’re away from their desks.

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Manage all your social in one place

See how to plan, schedule, and scale publishing across teams, brands, and regions.

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Frequently Asked Questions

What is social media scheduling software?

Social media scheduling software lets marketing teams plan, draft, and publish posts across multiple channels from a single workspace — without logging into each network separately. For B2B teams, the most important features are a content calendar that supports campaign planning, bulk scheduling so teams can prepare content in advance rather than day by day, and approval workflows that route posts through the right reviewers before anything goes live. Oktopost is built specifically for B2B teams: LinkedIn-first publishing, AI-assisted drafting, and team-based approval workflows are core to the platform, not add-ons.

How do you scale social media publishing without a bigger team?

Three things make the biggest difference. First, centralise your content calendar so nothing is rebuilt from scratch each week - a shared queue with a four-week planning horizon means the team isn't starting from zero on Monday morning. Second, batch-produce content using bulk scheduling: one working session to create and schedule four weeks of posts is more efficient than scheduling one post at a time. Third, reduce per-post drafting time with AI Assist - paste a blog URL or campaign brief and get channel-ready post variations without rewriting the same content four times. Oktopost brings all three into one workflow.

What's the difference between social media publishing software and social media scheduling software?

Social media scheduling software helps teams plan and publish posts in advance across multiple social networks. Social media publishing software goes further by supporting the entire publishing workflow, including AI-assisted content creation, content calendars, approval workflows, team collaboration, campaign management, analytics, and performance reporting. Oktopost combines social media publishing, scheduling, governance, and analytics in a single platform built specifically for B2B marketing teams. This enables organisations to publish consistently at scale, maintain brand and compliance standards, and measure the impact of every social programme.

How does bulk scheduling work in social media?

Bulk scheduling lets you create and assign publish dates for multiple posts across multiple channels in a single session, rather than scheduling each post one at a time. In Oktopost, bulk scheduling is integrated with the content calendar and approval workflow, so you can build your queue, route it through the right reviewer, and publish it all from one interface. For B2B teams using LinkedIn as a primary channel, Oktopost's bulk scheduler applies LinkedIn-specific post-type formatting automatically.

How do we maintain brand consistency when multiple regional teams are publishing?

Multi-region publishing breaks down when each regional team adapts freely without a shared system — the brand starts looking different depending on where a prospect finds you. Oktopost's role-based workspaces fix this: global marketing sets the content standards and approval requirements; regional teams publish to their markets within those guardrails. Each team draws from the same content library, so a centrally approved campaign asset is available for regional scheduling without re-curation. Consistent at the brand level, flexible at the market level.

How do I manage social media publishing across multiple channels from one place?

The main overhead of managing multiple channels natively is the context-switching: logging in and out, reformatting the same post for different specs, and tracking what went out where. A unified publishing platform gives you a single compose interface, a channel-aware queue, and a shared calendar in one view. In Oktopost, each channel has its own formatting layer built in, so a post you write for LinkedIn and one for X go out in the right format without manual adjustment.