Product Updates
Oktopost links social engagement to CRM contacts, ABM accounts, opportunities, and revenue, giving marketing leaders a clear view of social’s contribution to pipeline.
Trusted by B2B marketing teams at mid-market and enterprise
Social media reports typically stop at impressions, clicks, and engagement, numbers that don’t say whether any of it contributed to pipeline. Oktopost links social engagement to contact and lead records in your CRM, making social influenced pipeline visible alongside other marketing channels so marketing leaders can show finance and the board social’s contribution to pipeline, deal by deal.
Every social touch links to the relevant CRM record. When a contact becomes an opportunity, social gets credited alongside other channels that contributed, so your CFO’s question gets a number, not a slide. That same logic feeds your marketing automation, moving engaged contacts through nurture quicker, so your social program behaves like a real demand channel.
Verified outcomes from Oktopost customers.
More social content shared
Increase in organic social reach
Increase in leads
Clicks tell you who showed up. Conversions tell you who raised their hand. Every post leaves Oktopost UTM-tagged, so nothing gets misattributed as direct traffic. The chain from LinkedIn post to Salesforce opportunity stays intact, so you can answer the exact question your CFO is asking, not ‘how many clicks?’ but ‘which campaigns generated pipeline?’
Your ABM list lives in Salesforce. Your prospects are on LinkedIn. Oktopost surfaces the engagement between them, so when a named account logs eight social touches this month, that shows up on the account record alongside email opens and web visits, and your account owner reaches out at exactly the right moment instead of guessing.
“When we look at the last 6 months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.”
When employees share through Oktopost, every click is tracked the same way, counted regardless of where it originated. A post that reaches 300 people from the brand account reaches multiples of that through employee shares, so when the board asks what social contributed this quarter, the number reflects your full footprint, not the brand account.
Your CFO doesn’t need a platform login. Oktopost dashboards share via a live link, update automatically, and are ready before the QBR without any rebuild. Conversion tracking closes the loop that clicks alone can’t. When a LinkedIn post drives 400 landing page visits, you can see which twelve filled out the demo form, and trace each one back to the post and campaign that brought them. UTM parameters are set at publish, so the data lands clean every time.
See how to link social activity to leads and revenue your leadership will believe.