How AllianceBernstein Streamlined Social Media Management with Oktopost
AllianceBernstein (AB) is a leading global investment management firm that offers high-quality research and diversified investment services to institutional investors, individuals, and private wealth clients in major world markets. They are one of the largest investment management firms in the world, with more than $725 billion in assets under management as of December 2023.
AllianceBernstein was looking for a solution that could streamline their social media activities, track engagement, and measure the ROI of their campaigns.
Before implementing Oktopost, AllianceBernstein faced some challenges for social media evaluation. Each social media platform uses their own unique analytics and engagement metrics. The Communications team found themselves spending a significant amount of time manually tracking metrics across each social media platform. This consumed valuable resources as well as slightly varied data. The time taken to analyze the data of their social media performance meant there was a lag in spotting trends, understanding their audience's behavior, and making informed decisions. Moreover, measuring the ROI of their campaigns was a complex and time-consuming task.
The team at AllianceBernstein knew they needed a more efficient and effective solution. They were in search of a tool that could not only streamline their social media management but also provide comprehensive and actionable insights into their performance. They needed a solution that could help them understand what content resonates with their audience, optimize their strategy, and ultimately, drive better results.
We were looking for a tool that could help us manage our social media activities across multiple platforms, and Oktopost seemed to fit the bill - Torri Yates-Orr, Global Digital Communications Specialist
The Oktopost Solution
Oktopost's unified dashboard simplified the AllianceBernstein Corporate Communications team's efforts. Oktopost's comprehensive social media management platform assists in analyzing their campaigns and overall engagement. They could manage all their social media activities from one central hub. This not only streamlined their workflow but also provided a holistic view of their social media performance, making it easier to identify trends and make informed decisions.
The platform's advanced analytics capabilities enabled the firm to accurately measure the ROI of their campaigns, track the performance of each post, and identify which content resonated most with their audience in one central hub. This data-driven approach to social media management allowed them to optimize their strategy and achieve better results.
By leveraging Oktopost's platform, they have been able to improve their social media performance and saw the following transformation:
Effective Social Media Management Across Multiple Platforms
Before AllianceBernstein started using Oktopost, managing their social media activities across multiple platforms was a challenge. With Oktopost, they were able to streamline their processes and manage all their social media activities from a single platform. This not only saved them time but also ensured consistency in their messaging across all platforms.
Advanced Analytics and ROI Tracking
One of the key features of Oktopost that AllianceBernstein found particularly useful was its advanced analytics capabilities. With Oktopost, they were able to track engagement and measure the ROI of their campaigns across many social media platforms. This helped them make data-driven decisions and optimize their social media strategy for better results.
Before Oktopost, we were struggling to track engagement and measure the ROI of our marketing campaigns. The platform's unified dashboard and advanced analytics capabilities have been a game-changer for us. - Dominic Yacoubian, VP, Head of Digital Marketing EMEA
Oktopost's platform allowed AllianceBernstein to identify which content resonated most with their audience. This assisted in shaping their content strategy and creating more engaging content. As a result, they were able to increase their audience engagement and drive more traffic to their website.
Through Oktopost, we've been able to identify the content and medium which resonates most with our audience and adjust our strategy accordingly. It's been instrumental in helping us improve our social media performance. -Torri Yates-Orr, Global Digital Communications Specialist
The platform's insights into their social media performance has aided in their strategy formulation. They have been able to streamline their social media activities, track engagement more effectively, and measure the ROI of their campaigns more accurately.
The ability to manage all their social media activities from a single platform has saved AllianceBernstein considerable time. They no longer need to switch between different platforms to track engagement or measure ROI. Everything they need is available on Oktopost's unified dashboard.
Furthermore, the insights provided by Oktopost has assisted AllianceBernstein in making data-driven decisions. The team can identify what content resonates most with their audience, which platforms drive the most engagement, and which campaigns deliver the best ROI. These insights have helped shape their social media strategy, enabling them to optimize their efforts and achieve better results.