Oktopost's social media management platform enables B2B marketers to capture information about leads that originate from social media - and automatically sync this data with Act-On. You can easily identify which specific social campaign, channel, and profile leads came from.
With the Oktopost<>Act-On integration, marketing teams are now able to leverage social activity for optimizing marketing programs and gaining greater insights into their leads' overall interest.
- Target leads with hyper-personalized content based on their social media engagements
- Drive more qualified leads with a scoring model that prioritizes social touchpoints
- Prove social ROI by accurately attributing new leads to social channels
Act-On's Adaptive Marketing Platform is your command center to get the right messages, to the right people, at the right time. Their easy-to-use technology provides you an insight to adapt to your customers' unique needs at each stage of the buying journey and accelerate your lead to revenue.