Social employee advocacy

Grow your social reach, boost engagement, and attract qualified leads with Oktopost's employee advocacy platform.

Employee advocacy graphic

Today's B2B buyers
trust people, not brands

Employee advocacy helps to humanize your corporate voice on social media while positioning employees as thought leaders.


of employees already post company-related content to their personal social networks


more people reached by employees than all of your corporate social accounts combined


more sales conversions from employee-generated leads than marketing-generated leads

A win-win experience for
brands and employees alike

Content Distribution

Provide employee advocates with pre-approved, on-brand social content – with just a few clicks.

Employee Engagement

Expose employee advocates to the most relevant content for them with topic segmentation.

Social Compliance

Ban inappropriate or fogue keywords to prevent employee advocates from misusing their handles.

Employee Suggestions

Make employee advocates feel valued by allowing them to recommend relevant content ideas.

Seamless content management for brands

Oktopost is the only social media management solution that streamlines all of your corporate and employee advocacy activities through a single platform.

Social content management

Analyze employee advocacy from every angle

Employee advocacy insights
Performance Insights

Examine your program from above

From reach to clicks, and lead generation quantify the contribution of employee advocacy to your overall B2B marketing objectives.

Employee advocacy metrics
Activity Metrics

Zoom in on employee performance

Some employee advocates are more active than others. Identify program leaders and see which content resonates with their networks.

Employee advocacy integrations
Data Portability

Leverage employee advocacy data

Seamlessly share employee advocacy data with your marketing automation and CRM platform to better score, nurture, and attribute leads.

Simple tools for busy employees

Oktopost makes employee advocacy an extremely effortless yet rewarding experience – guaranteeing high participation.

On-the-Go Sharing

Employee advocates can instantly discover and share the latest content anywhere, anytime – via desktop or mobile app.

Content Customization

Employee advocates get to share content that aligns with their role and industry by customizing their topics-of-interest.

Post-level Analytics

Employee advocates can view how each post is performing across various metrics, including impressions, clicks, retweets, conversions, and more!


Employee advocates enjoy complete transparency of top performing peers so they're always motivated to share.

Employee advocacy tools

Employee advocacy is not a marketing-only tool

Empower your entire workforce as employee advocates so they can meet their bottom-line.

Sales growth
Sales Growth

Attract new, qualified prospects – and nurture existing opportunities.

Social recruitment
Social Recruitment

Connect with a larger pool of top candidates through employee referrals.

Customer relationships
Customer Relationships

Deliver authentic customer interactions to sustain long-term relationships.

Empower employee advocates
Oktopost made it possible for us to leverage an employee advocacy program, streamlining the way we offer social media content to our employees and allowing us to expand our reach by 500%.
Stacy Painter, Social Media Strategist at Pyramid Analytics
When we look at the last 6 months, Oktopost's employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.
Daniel Klaus, Senior Manager of Global Digital Marketing at Fujitsu
Since launching Oktopost's employee advocacy solution, we’ve seen a clear increase in the amount of branded content that employees share as well as in the breadth of audience we’re able to reach.
Mya Achidov, Social Media Manager at Sisense
Trying to separate yourself from the crowd at a marketing conference can be quite challenging - especially due to the tremendous volume of posts coming out with the same hashtag. That’s why for us, employee advocacy is not just a strategy to boost our brand awareness, it’s also a solution that helps increase and prove the value of the conference.
Jenneva Vargas, SEO/SEM Specialist at Accelo
pyramid-analytics fujitsu sisense accelo
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Turn employees into your biggest marketing asset

See how Oktopost will help you launch, measure, and scale a global employee advocacy program for better social media marketing results.

Book a Demo