Announcing the Winners of the B2B Social Media Awards 2022! 🚀
Employee Advocacy Solution

Amplify your social reach with employee advocacy

Grow your social reach, boost engagement, and attract qualified leads with Oktopost's employee advocacy platform.

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Employee advocate smiling

Today's B2B buyers
trust people, not brands

50%

Of employees already post company-related content to their personal social networks

10X

More people reached by employees than all of your corporate social accounts combined

7X

More conversions from employee-generated leads than marketing-generated leads

Harness the power of the authentic voice

Oktopost streamlines all of your social media management and employee advocacy activities through a single platform.

Content Distribution

Provide employee advocates with pre-approved, on-brand social content – with just a few clicks.

Employee Engagement

Expose employee advocates to the most relevant content with topic segmentation and filters.

Social Compliance

Ban inappropriate or offensive keywords to prevent employee advocates from misusing their handles.

Employee Suggestions

Make employee advocates feel valued by allowing them to recommend relevant content ideas.

employee advocacy posts
man analyzing social media performance

Measure employee advocacy from every angle

From reach to conversions, quantify the contribution of employee advocacy to your overall B2B marketing objectives. Identify program leaders and see which content resonates with their networks. You can leverage employee advocacy data even further by seamlessly connecting it with your marketing automation and CRM platforms for better lead nurturing, scoring and attribution.

Simple advocacy tools for busy employees

Oktopost makes employee advocacy an extremely effortless yet rewarding experience – guaranteeing high participation.

On-the-Go Sharing

Employee advocates can instantly discover and share the latest content anywhere, anytime – via desktop or mobile app.

Content Customization

Employee advocates get to share content that aligns with their role and industry by customizing their topics of interest.

Post-level Analytics

Your advocates can view how each post is performing across various metrics, including impressions, clicks, retweets, conversions, and more.

Gamification

Motivate your employees to share more by providing complete transparency of top-performing peers.

facebook post from employee advocate

Empower your entire workforce to meet their bottom line goals

Social Selling

Help your sales team win big by providing them with pre-approved, on-brand content that can spark a conversation with the prospects on social media.

Employer branding

Showcase all of the things that make your company culture special and attract top talent on social media where 59% of candidates go to research companies they’re interested in.

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