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Employee Advocacy Solution

Amplify your social reach with employee advocacy

Grow your social reach, boost engagement, and attract qualified leads with Oktopost's employee advocacy platform.

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Employee Advocacy Solution

Today's B2B buyers trust
people, not brands

50%

Of employees already post company-related content to their personal social networks

10X

More people reached by employees than all of your corporate social accounts combined

7X

More conversions from employee-generated leads than marketing-generated leads

Social media content and tools

Harness the power of the authentic voice

Oktopost streamlines all of your social media management and employee advocacy activities through a single platform.

Content Distribution

Provide employee advocates with pre-approved, on-brand social content – with just a few clicks.

Employee Engagement

Expose employee advocates to the most relevant content with topic segmentation and filters.

Sentiment analysis

Ban inappropriate or offensive keywords to prevent employee advocates from misusing their handles.

Employee Suggestions

Make employee advocates feel valued by allowing them to recommend relevant content ideas.

Measure employee advocacy from every angle

From reach to conversions, quantify the contribution of employee advocacy to your overall B2B marketing objectives. Identify program leaders and see which content resonates with their networks.

You can leverage employee advocacy data even further by seamlessly connecting it with your marketing automation and CRM platforms for better lead nurturing, scoring and attribution.

Employee advocacy pie chart Employee advocacy pie chart

Simple advocacy tools for busy employees

Oktopost makes employee advocacy an extremely effortless yet rewarding experience – guaranteeing high participation.

On-the-Go Sharing

Employee advocates can instantly discover and share the latest content anywhere, anytime – via desktop or mobile app.

Content Customization

Employee advocates get to share content that aligns with their role and industry by customizing their topics of interest.

Post-level Analytics

Your advocates can view how each post is performing across various metrics, including impressions, clicks, retweets, conversions, and more.

Gamification

Your advocates can view how each post is performing across various metrics, including impressions, clicks, retweets, conversions, and more.

Advocacy tools for employees
2-in-1 employee advocacy and social media management
fully integrated

2-in-1 employee advocacy and social media management

Oktopost is the only employee advocacy tool that is seamlessly connected with your social media management platform, providing shared workflows, campaigns and reporting to help your social team save time and stay productive.

People talking Fancy shapes

Empower your entire workforce to meet their bottom line goals

Social Selling
Help your sales team win big by providing them with pre-approved, on-brand content that can spark a conversation with the prospects on social media.

Employer branding
Showcase all of the things that make your company culture special and attract top talent on social media where 59% of candidates go to research companies they’re interested in.

Fancy shapes

Explore our latest blog posts, webinars and customer
stories

Book a demo with one of our experts

Discover how Oktopost can help you build, execute and measure a successful B2B social media strategy.

Book a Demo