Spear Marketing Group, Inc.

Spear Marketing Group is a full-service B2B demand generation agency that helps B2B companies generate, nurture, and convert sales leads to revenue. The firm's unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing.

As a leading Oktopost agency partner, Spear helps clients leverage the power of Oktopost to:

• Measure the true ROI of social media through metrics such as conversions, pipeline, and revenue
• Develop enhanced lead nurturing and lead scoring programs that leverage social engagement data to identify buyer content preferences and sales-readiness
• Create integrated, multi-channel demand generation programs that capture, nurture and convert social leads to qualified sales opportunities