AVEVA vs. The employee advocacy motivation dip (spoiler, AVEVA won)

Are you stuck in the employee advocacy “motivation dip”? In this episode, AVEVA’s Matt Churchill shares how his team reignited engagement and interest in their employee advocacy program while keeping their advocates at the heart of it.

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Episode Summary

“We need them to feed into it so we can deliver the best experience possible because ultimately the program is for them. We want to empower them to help us shape it.”

You’ve launched your employee advocacy program. Engagement is high, advocates are sharing, and the buzz is real. But then… comes the motivation dip.

In this episode of Behind the Post, we’re joined by Matt Churchill, the Social Media and Content Manager at AVEVA, to talk about what happens after the initial hype fades. Matt unpacks how his team recognized when their program was coasting and the smart moves they made to reset, re-engage, and reignite interest across the organization.

From stakeholder education and tone-of-voice testing to gamification and the magic of micro-communities, Matt shares exactly how they’re turning quiet participants into energized advocates.

Whether you’re mid-cycle in your own program or just planning ahead, this episode is full of ideas you’ll want to borrow.

Hot Topics:

• What the “motivation dip” is and how to overcome it
• The metrics Matt’s team uses to track success and spot red flags
• How they’re using gamification and regional champions to spark engagement
• Why building an internal community is their next big move

Meet Matt

Matt Churchill is the social media lead at AVEVA, a global leader in industrial software. His team is the voice of AVEVA in social media. They’re responsible for the company’s social content and engagement, social advocacy, and supporting the executive leadership team’s social output.

Matt was agency-side for 15 years, building and leading social media teams, and partnering with a diverse portfolio of clients. He’s worked on anything from video games console launches and food & bev brands, to executive profile building and issues and crisis management for commodities companies.

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