Inside HCLTech’s supercharged ambassadors club, the advocacy program with a waitlist
Table of contents
In this episode, Eeshita Mittal from HCLTech reveals how their Supercharged Ambassadors Club turned employee advocacy into a global talent magnet.
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Episode Summary
“An advocacy program takes a lot of personal commitment and consistency to scale and sustain it. Remember, we are dealing here with humans, not just algorithms.”
This week on Behind the Post, we’re getting supercharged with Eeshita Mittal, Marketing Manager at HCLTech and the driving force behind the Supercharged Ambassadors Club, HCLTech’s employee advocacy program that’s redefining talent attraction and retention in the B2B tech space.
Eeshita shares how this purpose-driven initiative evolved from a pilot to a global community of 200+ employees across 25+ countries. From fresh grads to senior VPs, the program spans functions, geographies, and career stages, making it more than just advocacy; it’s a movement.
She dives into how HCLTech empowers ambassadors through personal branding workshops, hybrid content creation sessions, and direct engagement with leadership, including the CMO, who reads and interacts with employee posts. Spoiler: Some ambassadors saw their LinkedIn followers grow 5-10x within six months.
With a 187% increase in LinkedIn reach and rising earned media value, this initiative proves that human storytelling and community-building are powerful tools in a B2B world.
If you’re looking for tactical ways to attract top talent, scale advocacy, or build a loyal internal brand army, this episode is your blueprint.
Hot Topics:
- How HCLTech launched and scaled their employee advocacy program globally
- What makes the Supercharged Ambassadors Club so effective, and in such high demand
- Why employee advocacy is crucial for both attracting and nurturing talent
- How leadership involvement fuels ambassador motivation and program success
Their Supercharged Ambassadors Club isn’t just a great name, it’s delivering serious results, including a 60x increase in social sharing, 187% more reach, and 154% more engagement in just one year. Learn how they did it with Oktopost.
Meet Eeshita
Eeshita Mittal is a Marketing Manager at HCLTech, a leading global technology company with over 223,000 people, spanning across 60 countries. She works on key strategic projects focused on employer branding and talent marketing, with an emphasis on attracting top talent. She has been a key figure in launching and leading the Supercharged Ambassadors Club, which is HCLTech’s employee advocacy program, that empowers employees to become brand ambassadors and share their authentic experiences on online and offline platforms.
From her previous experience in Bollywood and Advertising, Eeshita brings a unique expertise in storytelling. With organic social media being her forte, she harnesses her skills to amplify brand narratives by orchestrating compelling user-generated content and brand stories across platforms. In her professional journey of 13 years, Eeshita has helped many individuals and companies grow their brands.
She lives in New Delhi. In her free time, she enjoys nature photography, yoga and exploring AI.
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