How to become the AI architect of your marketing organization with Archana Dhankar

Unpacking what it means to be an AI architect in B2B marketing, Archana Dhankar, a Global Marketing & AI Leader, a LinkedIn Top Voice, a TEDx Speaker, a Top 10 Marketing Influencer, and a B2B Social Media Rising Star, joins the Radically Transparent podcast. 

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Episode Summary

What does it take to be an AI architect in B2B marketing? Host Jennifer Gutman and Global Marketing & AI Leader Archana Dhankar break down the strategy.

In this episode, Archana argues that success isn’t about buying more AI tools. It’s about establishing the right discipline, clarity, and safety for teams to adopt it with confidence. She recommends starting with a tech stack audit, prioritizing solutions that guarantee true performance and seamless integration.

But your tech stack is only half the battle.  The biggest internal obstacle to AI adoption, Archana explains, is often fear. She advocates for replacing this fear with AI literacy. By providing the right raining and guardrails, she creates a safe environment that empowers and encourages her team to experiment responsibly.

Her final lesson mirrors that of launching any new product. Treat AI like an alpha or beta test. Start small, iterate quickly, create the right feedback loops and pilot with early-adopter team members to ensure stronger buy-in and scalable success.

Whenever you roll out any big change, you test your ethos with a smaller group. A lot of things look really good on paper. When you put them into practice, there are things you learn, as well. That feedback loop from the team that’s actually going to do the work is so very important.

For B2B marketing leaders aiming to lead with confidence in an AI-first world, Archana’s message is clear: you must become the AI architect of your organization. This episode is your blueprint for getting started.

Hot Topics

• Why a lean data stack built on solutions you actually use is non-negotiable.
• How to lead better conversations with vendors to strengthen your infrastructure.
• What it takes to become the AI architect in B2B marketing and collaborate IT.
• How to test AI before you scale, and why treating every new initiative like an alpha or beta test drives adoption and team confidence.
• Why AI literacy is your best guardrail, and how to empower your team through education to unlock independent, responsible AI use.

Meet Archana

Archana Dhankar is a marketing leader with 20+ years of experience specializing in demand generation and go-to-market strategy. Based in London, she drives significant business growth through innovative marketing approaches and AI implementation.

To learn more from Archana, follow her on LinkedIn.