Andrew Wood tackles the shift taking place in recruitment marketing.
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Episode summary
The way we attract talent is changing.
As a buyers’ market, so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees.
Today, HR is more like marketing than ever before, and social media is a key player in communicating an employer brand. Flipping the script on recruitment marketing, Andrew Wood, Co-Founder and chief Commercial Officer at Willo, a simple-to-use video interview and engagement platform, is here to talk about how social media has changed the game.
With Natalie Binns, Oktopost’s VP of Marketing, doing a podcast takeover on this episode, no rock is left unturned!
During the episode, Andrew, who has over 11 years of experience in the recruitment industry, gets radically transparent about the biggest challenges facing brands today looking to sign talent. He reveals trends among candidates who, over the last few years, have increased their level of consciousness about the type of company they would like to join and reveals where brands struggle to recruit good talent.
Hot topics of this episode:
- How to ensure your employer brand message across social media is authentic and reflective of your true company culture
- Why social media has incredible power to disrupt your recruitment efforts and what you can do to fix it
- The importance of consistent brand messaging to gain trust from your audience, customers, and future employees
Meet Andrew Wood
Andrew is an experienced sales and recruitment professional, working internally and externally to deliver growth through using video technology. He co-founded Willo, the easiest to use video interview platform, and is currently leading the organization as CCO. Built from the ground up for a remote-first world, Willo has one guiding mission:
To connect people with opportunity using technology
Today, Andrew is proud of his award-winning video interview platform, which is being used by startups and scale-ups to discover and develop incredible people worldwide. As Andrew suggests throughout the episode, if you want to know what it is like to work at Willo, go ahead and follow the team on LinkedIn!
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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.
Each episode illuminates the inner workings of B2B leadership, including what keeps successful CEOs, CMOs, VPs, and social media teams up at night professionally. The conversations are real, raw, and authentic, revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.
Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel built for marketers, by marketers.
Catch all episodes here.
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