In this episode, Mohamed Azhar reveals how he grew Avoma’s LinkedIn following by a whopping 7.5K without spending a single dime on ads. Get ready to take notes!
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Episode summary
How did Avoma gain 7,500 new LinkedIn followers in just five months, without spending a single dollar on ads?
Mohamed Azhar, the Marketing Manager at Avoma, went Behind the Post to share exactly how he made it happen and trust us, you’ll want to take notes. Get ready to walk away with at least three actionable strategies for growing your brand’s social presence.
A loyal social media community starts with content that clicks. Mohamed transformed Avoma’s strategy with fun, relatable content that made his audience laugh, spoke their language, and tackled real pain points. The result? An audience that kept coming back for more.
He also shared the campaigns that helped them expand their reach – like spotlighting the Top 25 Sales Leaders to Follow and running a spooky Halloween campaign featuring sales horror stories. These strategies recognized thought leaders, sparked engagement, and introduced Avoma to entirely new audiences.
But there’s more – tune in to learn which content and campaigns performed best, the future strategies Mohamed is excited to try, and the best social media advice he’s ever received.
Hot topics:
- The exact strategies Mohamed used to grow Avoma’s following organically
- How he made “boring B2B” content fun and engaging
- The creative campaigns that got their audience talking—and sharing
Meet Mohamed
Mohamed Azhar is a sports fan, foodie, and marketing enthusiast who loves working with social media.
He enjoys creating content that connects with people and building communities that feel real. Whether it’s running campaigns, collaborating with influencers, or helping brands grow, he focuses on making a real impact.
Before joining Avoma, he was at Demandbase, managing influencer and community efforts. Now, at Avoma, he’s focused on social media, influencers, and community management.
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