Advice, lessons, and tips from your B2B Social’s Rising 30

B2B social media marketers are at the heart of modern marketing. 

You’re the ones testing bold ideas and creating the kind of content on LinkedIn that makes people stop scrolling. You’re the ones turning campaigns into conversations, and conversations into connections.

B2B Social’s Rising 30 gives social media marketers the spotlight they deserve. In June 2025, we revealed this year’s cohort, and the response was overwhelming. 

So many of you wanted to learn more. Not just about the wins, but about the lessons, the strategies, and the creativity that make these Rising Stars stand out.

Inside the guide, you’ll find five value-packed tips from each Rising 30 honoree, covering everything from building a strong personal brand to running a successful employee advocacy program, tackling imposter syndrome, making memes work in B2B, crafting your brand’s voice, and so much more.

It’s a collection of honest, practical advice from people who get it, because they’re living the day-to-day of social just like you. We hope this collection of advice inspires you with new ideas, encourages you to try something new, and reminds you that your work truly matters.

To every B2B social media manager out there: this is for you.

Their best advice, in their own words

Here’s a glimpse of the topics covered and advice shared by this 2025’s Rising 30 cohort:

Building a strong personal brand 

“Be clear on what you want to be known for. If you try to cover everything, you’ll end up standing for nothing.” – Alvin Gunputh

How to build a social-first brand that moves the needle 

“Shift your mindset from ‘What do we want to say?’ to ‘What does our audience want to talk about?’ Great brands listen, engage, and earn their place in the feed.” – Archana Dhankar

How to add a human touch to B2B social media 

“Audiences can tell when something feels forced. But when you enjoy making it and it has a clear purpose, that energy translates into stronger engagement and deeper community connection.” – Bella Rose Mortel

Writing LinkedIn content for your executives

“Don’t guess at your executive’s communication style; study it systematically. Attend their presentations, listen to recorded calls, and take notes on their exact phrasing, preferred terminology, and natural speech patterns.” – Bridie Castiel

Level up your social media strategy 

“It’s not just about how much people talk about you, but how they feel.” – Carin Bennett

Running a successful employee advocacy program 

“You know the drill: if it gets measured, it gets managed.” – Carmen Vicente

Driving efficiency for B2B social 

“Have specific days or blocks of time to focus on creating a large volume of content all at once.” – Casey Smith

Creative B2B marketing strategies that convert 

“Treat AI like an intern, not a replacement. Review, refine, and read outputs out loud to ensure they make sense.” – Chelsea Lassen

Tackling imposter syndrome as a marketer 

“Even senior leaders and executives wrestle with imposter syndrome daily. Doubt doesn’t mean you’re unqualified, it means you’re growing.” – Chi Thukral

Things I wish I knew when I started in B2B Social 

“Tie your work to business outcomes, translate metrics into revenue, talent, and retention, and drop the jargon.” – Chloe Maguire

How to craft social content people want to read 

“The most important thing in any social post is the first 100 characters, before that ‘see more’ button cuts you off. Use them wisely.” – Chris Sheen

How to give your LinkedIn content a second life 

“Only a small percentage of your network sees each post. Repurposing gives your ideas more opportunities to shine, reach new audiences, and establish consistency, without doubling your workload.” – Christina Pearo

The essentials of an employee advocacy program 

“Just because you build a program doesn’t mean people will immediately share content. Share why it’s important in newsletters, town halls, team meetings, and more.” – Dasle Hong

Building your personal brand on LinkedIn 

“LinkedIn rewards posts that get traction in the first hour. I’d spend 30 minutes every morning commenting on other SaaS marketers’ posts, that gave me visibility with their audiences and sparked some of my best content ideas.” – Giulia de Oliveira Camargo

How to create scroll-stopping videos for LinkedIn 

“Grab people’s attention with a specific facial expression, funny prop, or cool location. Your goal should be to make them look at that preview image and think… I gotta click this.” – Heike Young

Making memes work for your brand 

“When you back it up with numbers, memes stop being ‘fun extras’ and start being business drivers.” – Ilan Fisher

The approach that shaped my personal brand

“The first line needs to stop someone mid-scroll. Then I get to the value within a few seconds, attention is earned, not given.” – Jason Hasenberg

Lessons every social media manager should know 

“Find ways to communicate with (and maybe even brag to) your executive leadership team: They should know why you (and social) are a valuable and necessary asset to the company and your team.” – Jordan Tennenbaum

Elevating your company’s social strategy 

Social media monitoring shouldn’t stop at customer support questions. Often, the most impactful response comes from a VP or above, rather than a social media manager.” – Justin Levy

How to build a connected, high-impact social strategy 

“Social media isn’t a billboard. The best B2B brands are in the comments, asking questions, building community, and actually being social.” – Kassandra Quinn

Making engaging video content 

“Batch film b-roll and thank me later. It’s a lifesaver for days you have no energy, or when a genius idea needs b-roll to fill in.” – Leah Agar

Bringing the 4 Ps of marketing to life with social media 

“Social media has never been just a performance channel. It’s where all of marketing, in its full 4P glory, plays out in real time.” – Lena Weber-Reed

Protecting your brand’s reputation on social media 

“Always vet who you’re engaging with… whatever upside that comment might bring is not worth risking a brand crisis.” – Luis Urgell

Making trends work on LinkedIn 

“The best trend posts reflect who you are, not just what’s popular.” – Maya Doron

The foundations of an effective B2B social strategy

“There’s no excuse these days to not consider social the epicenter of your marketing strategy.” – Melissa Dawson

Truths every B2B social marketer should know 

Do not expect anyone to invest time or budget until you have proven it drives revenue (cause it’s not just the sales’ job anymore!) – Ryan Quindlen

Getting started in social 

“Use your own LinkedIn to experiment. Follow people you admire, see what content resonates, and test your own ideas.” – Steph Guerin

Lessons for surviving and thriving in social media 

“You are so much more than how your posts perform; never forget that.” – Travis Tyler

What most brands miss about influencer marketing 

“The best influencer content comes after the campaign. Turn their POV into carousels, quote posts, and reactive threads. Don’t let it die in one post.” – Vahbiz Cooper

Your next big idea starts here

If you’ve ever wished you could peek behind the curtain of how other social media managers approach their work, this is your chance.

The Rising 30 have shared not just what works for them, but the lessons they’ve learned, the strategies they’ve tested, and the advice they wish they’d known sooner. And this is only a glimpse. Inside the full collection, you’ll find even more practical, creative, and inspiring ideas to take with you into your own work.

Above all, it’s a reminder that you’re part of a bigger community shaping the future of B2B social every single day.

Download the full guide on the right to explore 150+ tips from this year’s Rising 30 cohort and learn directly from the voices redefining what B2B social is today.