A strong personal brand on LinkedIn not only helps you stand out as a thought leader but can also open doors for you in your career. In this episode, Alesia Veasman shares her personal branding journey on LinkedIn and her top tips for getting started.
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Episode summary
From the moment she noticed personal pages performed far better than brand pages on LinkedIn, Alesia became obsessed with the power of personal branding. In this episode, Alesia went Behind the Post to share her personal branding journey and the tips she’s learned along the way to help you start yours.
She dives into how to get started, overcome the initial posting fear, and craft your posting strategy. With so many thought leaders on LinkedIn, Alesia highlights the importance of authenticity to stand out online.
Personal branding can also take you further than you might think. She candidly shared the opportunities that have come her way since she started building her personal brand and positioning herself as a thought leader, including this podcast appearance!
Hot topics:
- Tips to get started with building your personal brand
- Her favorite thought leaders to follow on LinkedIn
- How she measures the success of her personal branding efforts
Meet Alesia
Alesia Veasman is a B2B marketing consultant with 15 years of marketing experience. Her extensive background spans industries such as fashion and legal technology, including both B2C and B2B marketing. Her areas of expertise are social media marketing, content marketing strategy, and employee advocacy.
When she’s not scrolling LinkedIn, she’s doing arts & crafts with her toddler, enjoying a delicious meal with her husband, or perusing Pinterest for home decor ideas.
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