Social Publishing

Streamline your social media management, at scale

Plan, create, approve, and schedule social content using a powerful suite of tools designed for B2B teams.

Streamline your social media management, at scale
Social Campaigns

Manage your content intelligently

B2B marketing is based around campaigns, and social doesn’t have to be an exception. Every post you publish via Oktopost is assigned to a specific campaign – for simplified content management and improved reporting.

Social Calendar

Gain full visibility with a robust
social media calendar

Get a real-time overview of all your scheduled and published content across multiple networks, teams, and
campaigns. Drag and drop posts in the calendar to adjust your schedule and fill content gaps.

Gain full visibility with a robust<br />
social media calendar Gain full visibility with a robust<br />
social media calendar
Daniel Klaus

“When we look at the last 6 months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.”

Daniel Klaus
Daniel Klaus
Senior Manager of Global Digital Marketing, Fujitsu
AI Assist

Create and schedule dozens of unique posts in seconds

Focus on your social strategy and let Oktopost do the rest. Leveraging our AI Assist, you can save time each week by effortlessly creating dozens of unique, and compelling social media posts to fill your feed and engage your social audience in seconds.

Media Library

Save time and enable brand consistency

Simplify the content-sharing process with the Media Library. Team members can access and use the same set of approved visuals, preventing inconsistencies in content creation while contributing to a cohesive and professional social presence.

Approval Workflows

Collaborate throughout the content creation process

Your team can quickly review, approve, and collaborate on social posts before they go live, with approval workflows. Leave comments for contributors, view revision history, and request changes in one seamless interface.

More in social publishing

Manage your content confidently and boost your team’s efficiency with a variety of tools that enhance your social publishing process.

X (Twitter) Threads

Create, publish, manage and measure X Threads for more engaging social media content.

UTM Tagging

With UTM parameters dynamically added to every shared link, you can attribute success to the right social activities.

Mobile App

Publish content on the go and quickly share posts using the Oktopost mobile app.

Banned Keywords

Protect your company’s reputation and stay compliant on social media by banning specific words and phrases.

Crisis Management

In case of an emergency, pause or purge all social activities, assign employees to take charge, and notify other users.

Roles & Permissions

From admin to read-only mode, decide what different users can do and see in your social media management platform.

Book a demo with one of our experts

Discover how Oktopost can help you build, execute and measure a successful B2B social media strategy.

FAQs

How does Oktopost help B2B marketing teams manage social media day to day?

Oktopost brings planning, publishing, collaboration, and reporting into one place. This helps B2B marketing teams manage multiple campaigns, channels, and stakeholders without jumping between tools or losing visibility.

Why should B2B teams choose Oktopost over a general social media tool?

Oktopost is built specifically for B2B. It supports campaign-based publishing, strong governance, deep martech integrations, and reporting that connects social activity to real business outcomes, not just likes and comments.

How does social media management support B2B marketing goals?

For B2B teams, social media supports brand awareness, demand generation, and campaign amplification. With Oktopost, social activity can be aligned to campaigns and measured all the way through to leads, pipeline, and revenue.

How do marketing teams collaborate on social content without slowing things down?

Teams can plan together using shared calendars, work through approvals, leave comments, and track changes in one workflow. This keeps content moving fast while maintaining consistency and brand control.

How does Oktopost help increase brand visibility in B2B markets?

Consistent publishing tied to campaigns, combined with employee advocacy, helps B2B brands reach far beyond their corporate channels. This expands visibility across buyer groups, industries, and influencer networks.

How does employee advocacy fit into a B2B social media strategy?

Employee advocacy allows marketing teams to scale distribution through employees’ personal LinkedIn networks. It helps extend reach, build credibility, and support both brand awareness and demand generation efforts.

How can marketing teams actually measure the impact of social media?

Oktopost connects social activity to campaigns, links, and downstream performance through UTMs and CRM integrations. This makes it possible to see how social contributes to leads, opportunities, and pipeline.

How does Oktopost integrate with CRM and marketing automation tools?

Oktopost integrates with CRM, marketing automation, and analytics platforms so social data flows into the broader marketing and revenue stack. This helps teams understand social’s role across the full customer journey.

Can Oktopost support different roles within the marketing team?

Yes. Oktopost is built for cross-functional teams, supporting social media managers, marketing leaders, operations, and executives through role-based access, permissions, and tailored reporting.

Is Oktopost a good fit for growing B2B teams?

Oktopost is designed to scale with B2B complexity. It supports multiple teams, regions, and campaigns while providing the governance, integrations, and analytics needed as organizations grow.