Question 1

Why should I choose a B2B-first platform over general-purpose tools?

Accepted Answer

General-purpose tools often focus on surface-level metrics like likes and followers. Oktopost is built exclusively for B2B, with features that tie social engagement directly to leads, opportunities, and revenue. This ensures social isn’t just about awareness it becomes a measurable driver of pipeline.

Question 2

Can you prove social media’s impact on pipeline and revenue

Accepted Answer

Yes. Oktopost integrates with Salesforce, HubSpot, Marketo, Microsoft Dynamics, and more, enabling you to attribute clicks, comments, and shares directly to MQLs, opportunities, and closed-won deals. Customers like CBIZ proved $800K in influenced revenue with Oktopost.

Question 3

How should employee advocacy be approached in B2B?

Accepted Answer

Employee advocacy works when it’s easy, personalized, and measurable. Oktopost offers segmented boards, AI-assisted copy, gamification, and advocate-level analytics. Companies like Finastra achieve an 800% increase in advocacy engagement.

Question 4

Why is LinkedIn optimization critical for B2B?

Accepted Answer

LinkedIn is where B2B buyers research, connect, and evaluate vendors. Oktopost is LinkedIn-first, supporting native formats like carousels, videos, and polls, and helping brands like AVEVA double their reach through employee advocacy.

Question 5

How does Oktopost simplify the martech stack?

Accepted Answer

Instead of juggling multiple tools for publishing, analytics, and advocacy, Oktopost centralizes everything in one platform. Customers like Kainos cut down fragmented workflows and measured a 581% ROI from social media campaigns

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