Mike Dickerson on how to succeed in a digital-first world

B2B Marketing Published: March 18, 2021
Mike Dickerson on how to succeed in a digital-first world

We’re all online now. This should surprise nobody and is a telling sign of the digital-first world COVID-19 has accelerated. However, in order for businesses to achieve true digital excellence, it means organizations must be purposeful, but how? We’re taking the plunge into re-imagining success with a digital transformation B2B legend.

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Podcast episode summary

In this episode, Mike Dickerson, CEO of ClickDimensions tackles how businesses are transitioning to digital-first, which has become the difference between thriving or dying.

With 25+ years of experience in the technology industry, specialities in growth strategy, new business development, organizational transformation and global management, Mike proves there is always more to learn when it comes to succeeding in a digital-first world.

This episode is must-listen for leaders everywhere striving for digital excellence in our changed, new world.

More about mike dickerson

Mike, CEO of ClickDimensions, has a passion for developing new businesses and building teams to bring them to life.

Throughout his career, Mike has carefully crafted his specialties in growth strategy, new business development, organizational transformation and global management.

He currently focuses those specialties within the Microsoft Dynamics 365 community, helping partners and marketers get the most value from the platform.

While his passion for technology has helped guide him, Mike’s strong entrepreneurial spirit and growth-focus has helped create an organization devoted to enabling its customers and equipping its partners. He marries his large, public-company experience with that from high-growth startup environments.

Prior to taking on global leadership at ClickDimensions, Mike was Executive Vice President of Strategy and Business Development at PGi, a lead global email and eMarketing business unit of a $560 million Communications Service Provider.

There, he worked closely with Private Equity owners and CTO to create new offerings, business models and distribution channels by integrating technology with partners. Mike also currently serves as an Advisor at MessageGears and Board Member at AchieveIT.

Mike has a Master of Arts in International Policy Studies and Bachelor of Arts in International Relations & History from Stanford University. With a strong draw to non-profit organizations, Mike currently serves on the Leadership Council for Zoo Atlanta’s Animal Welfare and maintains an active role in the non-profit community by remaining open to new investment opportunities relating to opportunity society, digital citizenship and environmental conservation.

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Radically Transparent is one of Oktopost’s popular original podcast shows famous for asking renowned modern day marketers and sales leaders to expose what keeps them up at night, professionally and so much more!

New episodes air every Thursday on B2B Marketing Now, a podcast channel built for marketers, by marketers and you can catch all episodes here.

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Frequently Asked Questions

How can B2B businesses achieve digital excellence and strategic growth in today's transformed market?

Achieving true digital excellence requires a purposeful and strategic approach to navigating the digital-first world. As highlighted by Mike Dickerson, CEO of ClickDimensions, businesses must effectively transition to digital operations, leveraging robust growth strategies and organizational transformation to thrive in the current landscape.

What is the significance of organizational transformation for B2B success in a digital-first environment?

Organizational transformation is critical for B2B success in a digital-first environment, often being the difference between thriving or failing. Leaders like Mike Dickerson emphasize that this transformation, combined with strong growth strategy and new business development, is essential for achieving digital excellence and ensuring long-term viability.

How do B2B companies optimize their use of platforms like Microsoft Dynamics 365 for maximum value?

To maximize value from platforms such as Microsoft Dynamics 365, B2B companies should strategically integrate technology and foster strong partnerships. Mike Dickerson, through his work with the Microsoft Dynamics 365 community, focuses on helping marketers and partners leverage these platforms effectively to enhance operations and customer engagement.

What key areas of expertise does Mike Dickerson offer to B2B leaders navigating digital transformation?

Mike Dickerson, CEO of ClickDimensions, brings over 25 years of technology industry experience focused on critical areas for B2B leaders, including growth strategy, new business development, organizational transformation, and global management. His insights are invaluable for achieving digital excellence and adapting to an evolving business world.

Why is embracing a digital-first approach now a make-or-break factor for B2B businesses?

Embracing a digital-first approach has become the crucial differentiator for B2B businesses, determining whether they thrive or struggle in the current landscape. This global shift, accelerated by recent events, demands that organizations prioritize digital strategies to remain competitive, meet market demands, and achieve sustained success.

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