Do you remember Facebook Notes? If you don’t, we can’t say we are surprised. Notes gave users a place to create longer posts way back when Facebook had a strict character limit on status length. It never really took off, but that’s not stopping Facebook from revamping the feature and reintroducing it to the market.
Facebook wants to increase users’ time on its site. By encouraging longer posts with Facebook Notes, it hopes to claim its share of the blogosphere. Blog platforms, such as Medium or WordPress, attract millions of users, from first-time bloggers to B2B marketers. More than 1.4 billion people are already using Facebook; giving them a platform to create content on the site makes sense, so they’ll stay there.
What does this mean for B2B marketers? With Facebook Notes, you have another tool worth considering for your social media arsenal that won’t take much time to learn. Facebook Notes is designed much like Medium, with the ability to add images, hyperlinks, tags, and even hashtags. It’s just a matter of determining whether you should add Facebook Notes to your social media mix.
If you aim to drive more visitors to your Facebook page, building a blog directly on the site and posting regularly could benefit your company. You’d attract readers already on Facebook and keep them engaged. Facebook may also launch ads in the Notes section, which is something you could consider sponsoring when made available. You could also reach out to Facebook bloggers for brand promotion; 93% of bloggers say they either ‘don’t mind’ or enjoy being approached by brands.
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If your end goal is to drive users to your blog/website where you have your CTA’s, you may not need Facebook Notes. You could use Facebook as a platform for sharing your content links but not build the content directly on Facebook. With the main blog on your company’s website, you can share the content on various social media platforms.
While still testing, Facebook Notes is poised to become a social media asset for many B2B marketers. Consider testing it out to see how it works for your brand. Ensure you know your target audience and the pros and cons of building blog-like posts directly on your page.
Are you planning on using Facebook Notes?
