We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search.
When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. In 2017, Instagram reported that time spent on watching videos has increased by more than 80% while the number of videos created per day has quadrupled from the year before.
Videos are a great way to promote your brand and boost engagement, so no wonder that we’re super excited that Facebook finally made Instagram video publishing available for marketing partners.
In Oktopost, you can now post videos directly to Instagram from the post-console. To publish a video to Instagram, choose a video from your media library or upload one from your computer. Note that Instagram supports videos up to 60 seconds long and up to 100MB in size. For the full requirements list, you can reference the Instagram video upload requirements article on our knowledge base.
Searching for relevant conversations on Instagram is a great way to find new prospects and influencers, to talk about your brand and related topics, and to engage with your audience directly.
Facebook has recently reinstated the option to search for hashtags on Instagram, addressing user privacy concerns that were raised in 2018 by removing personal information from the feed.
In Oktopost, this option is also now available again with the same limitation. You can search for posts containing specific hashtags from the Streams. The identity of the person who posted the content will not be available, but you will be able to click through to each conversation and engage with the user natively on Instagram.