People-First tactics: how to quell quiet quitting

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Episode summary

Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned.

According to Collins Dictionary, quiet quitting is the practice of doing no more work than one is contractually obliged to do, especially in order to spend more time on personal activities.

Quiet quitting is often interpreted as the practice of doing little or no work on the job. The minute you open LinkedIn and search the term “quiet quitting,” you will find thousands of posts on the topic, with many thought leaders speaking out about the topic.

In this episode of the Radically Transparent podcast, Kelly Pronek, Vice President of Marketing at PriceFX, and Daniel Kushner, CEO of Oktopost, examine how to best retain top talent at a time when there is more demand than supply. Together, they tackle how leaders can quell quiet quitting and what to do if you suspect you have a few quiet quitters on your team.

Hot topics of this episode include:

How marketing leaders can inspire, motivate, and retain top talent
Why putting your people first is the secret to nipping quiet quitting in the bud
How to balance the massive demand for marketing functions with a scarce pool of talent

Meet Kelly

Kelly Pronek, Vice President of Marketing at Pricefx, the leading SaaS-based price management, and price optimization solution, is creating a bridge between sales and marketing. She’s passionate about using her experience in corporate strategy and marketing to architect highly efficient and scalable marketing departments. A graduate the University of Chicago Booth School of Business, she’s known for consistently leveraging the best in technology and people to build world-class, scalable, and sustainable revenue generation and enablement functions.

Meet Daniel

A serial entrepreneur, Daniel Kushner is a B2B marketing expert, and social media enthusiast. With more than a decade of experience leading marketing and sales organizations in global tech companies, his latest venture is Oktopost, the only social media management and employee advocacy platform designed for B2B companies. As the CEO of Oktopost, he’s helping B2B Marketers measure the true business value of social media marketing.

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Frequently Asked Questions

How can B2B marketing leaders effectively combat quiet quitting and retain top talent?

B2B marketing leaders can effectively combat quiet quitting by prioritizing their people and fostering an inspiring work environment. This involves actively listening to employee needs, providing opportunities for growth, and empowering teams to feel valued and engaged. Focusing on internal motivation and creating efficient, supportive structures helps balance the demand for marketing functions with the available talent pool.

What strategies can B2B organizations implement to improve employee engagement and mitigate quiet quitting?

To improve engagement and mitigate quiet quitting, B2B organizations should focus on putting their people first. Strategies include inspiring and motivating teams, providing continuous professional development, and leveraging tools that empower employees. Platforms designed for B2B social media management and employee advocacy can significantly boost engagement by allowing employees to share their expertise and amplify the company's message, fostering a stronger sense of purpose.

How does employee advocacy specifically help B2B companies retain valuable marketing talent?

Employee advocacy significantly contributes to retaining valuable B2B marketing talent by fostering a sense of ownership, purpose, and professional visibility. When B2B employees are empowered to share company insights and content through an advocacy platform, they become active brand ambassadors. This process increases their engagement, builds their personal brand, and reinforces their value within the organization, directly counteracting the disengagement often associated with quiet quitting.

What is the impact of quiet quitting on B2B marketing performance and team productivity?

Quiet quitting can severely impact B2B marketing performance by reducing team productivity, stifling innovation, and hindering overall strategic initiatives. When marketing professionals do only the bare minimum, it can lead to missed opportunities, slower campaign execution, and a decline in creative output. This ultimately affects lead generation, brand perception, and the ability to achieve revenue goals in a competitive B2B landscape.

How can B2B social media management platforms support employee engagement and reduce quiet quitting?

B2B social media management platforms, especially those with integrated employee advocacy capabilities, play a crucial role in supporting employee engagement and reducing quiet quitting. By providing a streamlined way for employees to share company-approved content, these platforms empower them to be active contributors to the brand's online presence. This active participation fosters a stronger sense of belonging, highlights individual contributions, and motivates employees beyond their contractual obligations, ultimately enhancing overall team morale and productivity.