LinkedIn Lead Gen Forms are a total game-changer for B2B marketers. They let you grab key lead information straight from LinkedIn ads—without LinkedIn members ever needing to leave the social network. With more and more LinkedIn users interacting with posts without ever leaving their feed, and social media algorithms favoring engagement over link clicks routing members to third-party websites, there’s a golden opportunity for B2B brands to capture high-quality leads in an easy, no-hassle way for your audience looking to sign up for your services, subscribe to your content, or register for your events.
Recognizing this trend, and as part of our growing partnership with LinkedIn, Oktopost is pumped to roll out our LinkedIn Lead Gen Forms Integration— an easy way to capture and sync LinkedIn lead form data directly into Oktopost and understand how your audience is engaging with yet another form of content.
Introducing LinkedIn lead gen form integration
Oktopost’s LinkedIn Lead Gen Forms Integration shows that modern marketers can effectively leverage both organic and paid social activities when the customer journey can be measured.
With this seamless integration, you can automatically sync all leads captured through LinkedIn Lead Gen ad forms directly into Contacts & Accounts, along with standard social engagement data. This helps you gain a deeper understanding of each prospect’s journey.
Here’s what you gain with this integration:
- Smart Lead Capture: Instantly link form submissions from LinkedIn to your Oktopost platform.
- Seamless marketing automation integration: Route all your LinkedIn lead gen form data directly to your marketing automation platform (Marketo, Eloqua, or HubSpot).
- Actionable insights: Capture form data and activity insights to enhance your outreach and nurture campaigns.
This powerful integration ensures your marketing technology works together to capture, link, and provide valuable insights into prospect activity.
No more guessing: organic vs. paid
You don’t have to guess anymore—paid improves organic, and organic enhances paid. Just like Oktopost tracks social conversions, you can now track conversions from LinkedIn lead gen forms, providing a comprehensive view of your customer journey and which style of post resonates better with your audience and boosts more conversions.
Mettin de Vries of LinkedIn even joins us on the Radically Transparent podcast to dive deep into the best practices for using LinkedIn Lead Gen Forms to optimize your social strategy and balance organic and paid — catch the conversation!
With this integration, you’ll clearly see how both organic and paid efforts contribute to conversions, all within the Oktopost platform.
Break down silos: get the full picture
In today’s marketing game, measuring engagement from social media means connecting your paid and organic social efforts and the rest of your engagement data with your entire martech stack to unsilo data and make better decisions.
When you break down silos, you get a full picture of how your audience interacts with your brand. Oktopost’s powerful LinkedIn Lead Gen Forms Integration lets you track how your paid ads impact organic engagement and vice versa, letting you see each engagement directly in Contacts & Accounts for a serious ability to fine-tune social campaigns and drive more conversions across the board.
Syncing with your marketing automation platform
If you’re using Marketo, Eloqua, or HubSpot, you can take the data coming from LinkedIn Lead Forms a step further.
Once the Lead Gen Forms integration is live and your marketing automation platform is connected, Oktopost gives you the flexibility to define whether new leads and activities should be created and linked from each campaign. With the integration, lead enrichment becomes easier, giving you a richer view of your prospects.
This means you can create more precise targeting for your nurturing campaigns, ensuring your messages hit the right notes every time. It’s all about making your life easier while maximizing the potential of your leads!
How to set up the integration
Getting started with Oktopost’s LinkedIn Lead Gen Forms Integration is quick and easy. As long as you have at least one LinkedIn Ad account connected to Oktopost, you can enable the integration via the Oktopost integrations page.
Follow these steps to set up the integration and start capturing leads.
Bringing it all together
With Oktopost’s LinkedIn Lead Gen Forms Integration, you don’t have to guess if paid improves organic social or vice versa. With the integration toggled on, you will be able to see the full journey of a lead, where they are coming from, and how to use both paid and organic to impact lead generation.
Ready to level up your social media leads? Set up the integration today, and watch your social engagement become actionable opportunities!
