LinkedIn thought leadership simplified: DOs and DON’Ts

Content Marketing Published: November 11, 2020
LinkedIn thought leadership simplified: DOs and DON’Ts

Want to know what it takes to become an influential thought leader on LinkedIn? Wondering how to compete with all the thought leadership posts already written in your industry?

To simplify thought leadership and explore the DOs and DON’Ts of becoming a thought leader on LinkedIn, I interview Jonathan Raveh, Head of Community Marketing at AppsFlyer on Oktopost’s B2B Marketing Now podcast series, Radically Transparent.

On this episode, you’ll discover how to use Jonathan’s thought leadership formula to create content that will establish you as an industry subject matter expert your network will trust.

Listen to the podcast now:

Or watch the live broadcast:

Or subscribe to our channel B2B Marketing Now wherever you listen to podcasts or tune in on Apple Podcasts  and Spotify.

About Jonathan Raveh:

Jonathan is the Head of Community Marketing at AppsFlyer who specializes in writing thought leadership content across LinkedIn for over 60 executives, directors and managers, and develops their personal brand placing them as a trusted thought leader in the industry. He is a mobile marketing guru and also publishes ‘The Cohort’- a mobile marketing blog that curates the daily top 5 content pieces for mobile marketers.

Like what you heard?

Radically Transparent is one of Oktopost’s popular original podcast shows on our channel, B2B Marketing Now.

Created and hosted by Jennifer Gutman, Oktopost’s very own Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks, and impact change.

For more mind-blowing episodes, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts or Spotify.

Looking for more about B2B thought leadership?

Follow Oktopost on LinkedIn, for meaningful conversation about writing thought leadership content and building your personal brand.

Frequently Asked Questions

How do B2B professionals establish thought leadership on LinkedIn?

To establish thought leadership on LinkedIn, B2B professionals should focus on creating content that positions them as industry subject matter experts. The blog references Jonathan Raveh's formula for building a trusted personal brand that resonates with their professional network.

What is the formula for creating impactful B2B thought leadership content?

The blog post highlights Jonathan Raveh's thought leadership formula, which focuses on developing content that establishes the author as an industry subject matter expert. This approach aims to build trust within your professional network, making your contributions influential.

Why is developing a personal brand essential for B2B thought leadership on LinkedIn?

Developing a strong personal brand is essential for B2B thought leadership on LinkedIn because it positions individuals as trusted subject matter experts. Jonathan Raveh's expertise lies in helping executives and managers develop their personal brands to gain influence and trust within their industry.

How can B2B marketers leverage the Oktopost B2B Marketing Now podcast for thought leadership insights?

B2B marketers can leverage Oktopost's 'B2B Marketing Now' podcast, particularly the 'Radically Transparent' series, to gain insights into creating impactful thought leadership. Episodes feature B2B marketing leaders sharing strategies for developing content, building personal brands, and utilizing social media to drive influence and change.

What kind of content should B2B professionals create to become trusted thought leaders?

B2B professionals should create insightful content that showcases their expertise and addresses industry pain points to become trusted thought leaders. The blog references Jonathan Raveh's approach, which involves developing content that positions them as a credible subject matter expert, fostering trust among their network.

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