Reducing advocacy friction: bringing your program where your advocates are

Radically Transparent Published: December 08, 2022
Reducing advocacy friction: bringing your program where your advocates are

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Episode summary

Internal Communication is key when rolling out and maintaining an employee advocacy program. When done right, it can:

  • Boost participation
  • Help distribute content to the right people at the right time across the organization.
  • Facilitate easy access to company news and updates.

Employee advocacy can deliver exceptional results, but half the battle is getting your advocates to share a decent amount of social content on a regular basis. There are a few strong tactics to drive participation numbers, but nothing works better than bringing your advocacy content exactly where your people are.

In this episode of Radically Transparent, Swastik Das, Senior Product Manager at Microsoft, and Shanie Zimerman, Strategic Partnerships at Oktopost, stop by to talk through some of the best-kept secrets of Microsoft Teams and Oktopost integration.

Tune in to learn how marketing and sales teams are benefiting from it, and what we can expect between Microsoft Teams and Oktopost in 2023.

Hot topics of this episode include:

  • What you need to know to bring advocacy content to where your team members are
  • The best-kept secrets of the Microsoft Teams and Oktopost integration
  • How marketing and sales teams are benefiting from the integration, specifically when it comes to social selling

Meet Swastik

Swastik Das is working as Senior Product Manager at Microsoft and focused on the Teams ISV Ecosystem for MEA Region, including Israel. He works closely with both customers and partners to deliver impact and ensure partners are successful on the Microsoft Teams platform.

Prior to Microsoft, Swastik was utilizing his product management experience at PayPal, ServiceNow, and Reliance Industries.

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Frequently Asked Questions

How does Oktopost integrate with Microsoft Teams for employee advocacy?

Oktopost integrates with Microsoft Teams to streamline employee advocacy by bringing relevant content directly to where team members are. This integration is designed to reduce friction and boost participation in advocacy programs by making content easily accessible within their daily workflow.

What are the key benefits of the Oktopost and Microsoft Teams integration for B2B organizations?

The Oktopost and Microsoft Teams integration provides several key benefits for B2B organizations, including boosting employee advocacy participation, enabling efficient distribution of content to the right people at the right time, and facilitating easy access to company news and updates for marketing and sales teams.

How does Oktopost's Microsoft Teams integration improve social selling for sales teams?

Oktopost's integration with Microsoft Teams significantly enhances social selling efforts for sales teams. By bringing advocacy content directly to salespeople within their established internal communication channels, it makes it easier for them to regularly share company content and leverage their networks effectively for sales opportunities.

How does Oktopost reduce friction in B2B employee advocacy program participation?

Oktopost reduces friction in B2B employee advocacy programs by strategically bringing advocacy content directly to team members where they already work, such as within Microsoft Teams. This approach simplifies access and encourages consistent content sharing on a regular basis, thereby boosting overall program participation and results.

What role does internal communication play in maximizing Oktopost employee advocacy programs?

Internal communication is crucial for maximizing Oktopost employee advocacy programs. When done right, it boosts participation, helps distribute content to the right people at the right time across the organization, and facilitates easy access to company news and updates, all of which are enhanced through integrations like Oktopost with Microsoft Teams.

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