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Episode summary
Corporate trolling in social media is on the rise. A tactic based on being fiery and quick-witted, corporate trolling has been a way for brands to attract attention in the new post-Wendy’s era.
Many organizations are shifting their social strategies across different networks to focus on becoming “professional trolls” in order to gain momentum and even go viral. While all marketers strive to do social media differently, is this really the direction brands should be heading?
Nish Veer, Director of Growth at MediaMonks reflects on companies like Pizza Hut UK, RyanAir, and others who have changed their strategy to become professional trolls in order to gain momentum and an audience. He dives into what B2B organizations can learn from a corporate troll strategy and how to examine your own social channels against competitors to tastefully do social media better.
Hot topics of this episode include:
- Why businesses are turning to corporate troll marketing
- How to effectively use troll marketing to improve your brand
- The fine line between funny and offensive social posts and the key to trolling right
Meet Nish Veer
Nish has been in the IT industry for over 20 years, working for companies like Salesforce, Oracle, and Adobe. During this time, he also spent 6 years running Liverpool FC’s social media for the ANZ region, building an LFC-based podcast from scratch with 600+ episodes, a social media following of 40k people, and continues to be active on Twitter talking all things football, technology, and politics.
He now works for Media.Monks, a global marketing and technology company that works with some of the world’s leading brands, helping them to win the decade.
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