Why B2B marketers choose Oktopost over alternatives – Executive Summary

Introduction: Choosing the right platform for B2B social success

Most social platforms are designed for B2C, focusing on likes, followers, and visibility. But B2B marketing has different goals. It’s about building relationships, influencing revenue, and connecting engagement to the pipeline. Oktopost was explicitly built for B2B. It helps marketers align social media with business strategy and turn it into a reliable growth driver.

When evaluating vendors, one question should guide every decision: Was it built for B2B or simply adapted to it?

Purpose-built for B2B complexity and scale

Oktopost was not repurposed from a B2C platform. It was built for the complexity of B2B organizations with long sales cycles, multiple buyer personas, and global compliance requirements. The platform aligns with how marketing and revenue teams collaborate, providing both flexibility and control.

Cosmo Consult, for example, integrated Oktopost with Microsoft Dynamics to include social engagement in its lead scoring model. This helped the team link likes, shares, and comments to qualified leads and real pipeline visibility.

Other alternatives only provide scheduling and surface-level analytics, but Oktopost goes deeper. It empowers B2B organizations to capture every interaction and translate engagement into insight that drives action. That foundation is why global enterprises consistently see measurable ROI from their social efforts.

Turning engagement into measurable business outcomes

Unlike tools that stop at impressions and vanity metrics, Oktopost enables marketers to trace every interaction to business outcomes. With native integrations across Salesforce, Microsoft Dynamics, HubSpot, and Marketo Engage, social data can be linked directly to CRM and MAP systems. This allows marketing teams to attribute social engagement to leads, pipeline, and revenue.

CBIZ used Oktopost to launch a social selling program that generated $800,000 in revenue, and 60% of social-touched opportunities converted to closed-won deals. Kainos achieved a 581% ROI across two major conferences by connecting social triggers to Marketo campaigns.

For B2B organizations, visibility into how social contributes to growth is no longer optional. Oktopost provides that clarity by making every engagement measurable. It helps teams demonstrate how social activity influences deal velocity and revenue impact, giving social media a seat at the business table.

Scaling employee advocacy across the enterprise

Employee advocacy is built into Oktopost’s foundation, not added as an afterthought. The platform enables employees across functions, regions, and seniority levels to share relevant content while maintaining brand consistency. Gamification, segmentation, and AI-assisted personalization make participation easy for advocates at every level.

IFS achieved a 394% increase in engagement and a 135% increase in followers by empowering advocates through Oktopost’s AI-supported features. Hymans Robertson scaled its advocacy program from 20 to 140 active advocates in 4 months, driving a 268% increase in social media-driven website traffic.

Unlike other tools that rely on manual participation, Oktopost integrates advocacy into employees’ daily workflows through Microsoft Teams, Slack, Salesforce, and Outreach. This frictionless experience ensures consistency and long-term adoption. Over time, it transforms employees into trusted thought leaders who amplify brand credibility and awareness. 

Dominating LinkedIn with a B2B-first mindset

LinkedIn is where B2B conversations happen, and Oktopost is built around it. The platform maintains a close product partnership with LinkedIn, ensuring access to new features and compliance updates. It supports LinkedIn post types—from carousels to videos —and optimizes both corporate and employee posts for maximum reach and engagement.

AVEVA doubled its reach and achieved a 106% increase in engagement by focusing on LinkedIn advocacy with Oktopost. Sysdig increased engagement by 180% and followers by 50%after adopting Oktopost’s LinkedIn-first analytics and reporting capabilities.

Many social tools attempt to serve both B2C and B2B brands and struggle to keep up with LinkedIn’s frequent changes. Oktopost stays ahead by aligning with the platform that matters most for B2B. This focus helps marketers understand what content resonates, optimize performance, and continuously improve results where it counts.

Consolidating social tools into one unified platform

Oktopost consolidates publishing, analytics, advocacy, and governance within a single platform. This eliminates the friction of using multiple disconnected tools and ensures that social performance data is consistent and accessible. With unified dashboards and customizable reports, B2B teams can align across departments while maintaining control and compliance.

Grant Thornton Australia runs more than 1,500 campaigns annually using Oktopost. The firm achieved a 165% increase in engagement rate while improving efficiency and alignment. Beyond Bank saw a 271% increase in engagement after integrating Oktopost with Marketo to support a more holistic, data-driven strategy.

Oktopost helps global teams scale without adding complexity. By linking every social action to a campaign, region, or product line, organizations can better understand what drives performance and replicate success across markets.

Empowering executives while maintaining compliance

In B2B, executive visibility can strengthen brand credibility and influence buyer perception. Oktopost provides tools for managing executive content, ghostwriting workflows, and performance tracking across leadership profiles. At the same time, it meets the highest compliance standards, with features such as approval workflows, banned keyword lists, and role-based access controls.

Lewis Silkin improved its engagement rate by 140% using Oktopost’s analytics and governance tools, ensuring compliant, high-quality social media activity across all offices.

Oktopost’s approach to executive advocacy makes leadership participation measurable and secure. This is especially vital for financial, legal, and professional services organizations where brand consistency and data protection are essential.

More than a platform: A partner in B2B success

Oktopost customers gain more than a platform. They join a community of B2B marketers who receive training, guidance, and strategic support through the Oktopost Academy and a dedicated success team. Customers benefit from structured onboarding, hands-on workshops, and regular updates that keep them ahead of industry trends.

Corel, CBIZ, and Beyond Bank highlight Oktopost’s partnership as a key differentiator, citing proactive account management, regular learning sessions, and direct access to experts who help maximize impact.

Where other vendors offer software and limited support, Oktopost provides a long-term partnership focused on customer success. Its commitment to innovation and community ensures that every customer continues to grow and evolve with confidence.

Final thoughts: Why Oktopost is the clear B2B choice

Oktopost is more than a social media management tool. It is a B2B growth platform that connects social engagement to tangible business outcomes. From technology companies and financial institutions to law firms and consultancies, Oktopost helps brands measure ROI, empower employees, and build trusted thought leadership online.

If you are evaluating platforms, download the full Oktopost vs. alternatives comparison guide to explore each platform’s capabilities in detail. The guide includes an in-depth checklist of must-have features, key evaluation questions, and real customer results to help you make the right choice for your organization.