Why customers choose Oktopost over Sprout Social

At first glance, most social media management platforms look the same.

They help teams publish content, manage engagement, and report on performance across social channels. For many teams, that is enough, at least in the beginning. But for B2B organizations, social media works differently. Buying cycles are long. Decisions involve multiple stakeholders. Success is not defined by post volume or likes alone, but by influence, credibility, and business impact. This is where many B2B teams begin to outgrow general-purpose social media platforms like Sprout Social and look for a solution built specifically for B2B. That is why customers choose Oktopost.

Why B2B teams outgrow general-purpose social media platforms

Most social media management platforms are designed to support a wide range of industries and use cases. They are built to help teams publish content, manage conversations, and report on engagement across channels.

Sprout Social is a strong example of this approach. It is a well-known, general-purpose platform that works well for brands focused on content distribution, social inbox management, and engagement metrics.

But B2B social works differently.

In B2B, social media is not just a communication channel. It is part of the go-to-market motion. It supports brand awareness, demand generation, account-based marketing, sales enablement, and employee advocacy.

As B2B teams mature, they start asking different questions:

• Which companies are engaging with our content?
• Which stakeholders are involved in the buying journey?
• How does social influence the pipeline and revenue?
• How do we scale advocacy without losing governance and brand control?

General-purpose platforms are not built to answer these questions. Oktopost is.

Sprout Social is a general-purpose platform built for publishing and engagement

Sprout Social excels at helping teams publish and engage. It is optimized for managing posts, monitoring comments and messages, and reporting on engagement metrics such as clicks, impressions, and response times.

This approach works well for B2C and consumer-focused brands where success is driven by volume, responsiveness, and audience growth.

B2B teams, however, need more than engagement metrics.

They need to understand how social activity supports long buying cycles, multiple decision-makers, and revenue outcomes. They need visibility beyond individual posts and conversations.

Oktopost was built specifically to help B2B teams prove how social media influences leads, deals, and revenue. Instead of stopping at surface-level metrics, Oktopost connects social activity to accounts, buyer journeys, and business results.

Account-level engagement matters in B2B buying journeys

One of the biggest differences between Oktopost and Sprout Social is their approach to engagement.

Sprout Social focuses on individual interactions. Likes, comments, shares, and messages are treated as standalone events. This makes sense for consumer engagement, but it limits visibility for B2B teams. In B2B, multiple people from the same company engage with content over time. One person may like a post. Another may click a link. A third may see an employee share thought leadership. Oktopost brings these interactions together at the account level.

By integrating with CRM and marketing automation platforms, Oktopost shows which companies are engaging, how different stakeholders interact across time, and how social activity supports pipeline progression. This gives marketing and revenue teams a shared view of social’s role in the buyer journey.

From engagement metrics to pipeline and revenue impact

Reporting is often the breaking point for B2B teams using general-purpose platforms.

Sprout Social provides strong reporting on publishing and engagement. But B2B teams often struggle to answer executive-level questions about business impact. Revenue attribution is limited. Visibility into pipeline influence is shallow. CRM integrations are not designed for B2B buyer journeys.

Oktopost was built to close this gap.

Social activity in Oktopost is connected directly to CRM and marketing automation data. This allows teams to see how social contributes to lead generation, opportunity influence, and revenue. It also makes it possible to report on social media in the same language as the rest of the business.

For B2B teams under pressure to justify spend and prove impact, this shift is critical.

Why employee advocacy needs to be built into the platform

Employee advocacy is another area where B2B teams outgrow general-purpose platforms.

Sprout Social offers advocacy as a separate module. It exists alongside the core platform rather than being fully integrated. For many teams, this leads to disconnected workflows, inconsistent adoption, and limited insight into impact.

Oktopost treats employee advocacy as a core part of B2B social strategy.

Advocacy is built directly into the platform and designed for scale. Employees can easily personalize and share content, while marketers maintain governance and visibility. Built-in gamification encourages participation, and AI writing assistance helps employees create authentic posts without friction.

Most importantly, advocacy performance is measured alongside corporate social activity and business outcomes. This allows B2B teams to show how employee voices contribute to awareness, engagement, and pipeline.

Governance and workflows built for B2B organizations

As B2B organizations grow, social media becomes more complex. Multiple teams, regions, brands, and stakeholders need to collaborate while maintaining compliance and brand consistency.

Sprout Social’s workflows and permissions work well for smaller or consumer-focused teams. But many B2B customers find them limiting when operating at scale or in regulated industries.

Oktopost was built with enterprise B2B governance in mind.

The platform supports structured approval workflows, role-based permissions, audit trails, and compliance controls, allowing teams to move fast without putting the brand at risk. This makes it easier to scale social media programs across the organization while staying aligned with business and regulatory requirements.

Oktopost is built exclusively for B2B social media teams

Sprout Social is a general-purpose platform designed to serve many industries. That breadth is also its limitation for B2B teams.

Oktopost is built exclusively for B2B.

Every part of the platform is designed around how B2B marketing and revenue teams operate. From account-level reporting to CRM integrations, from employee advocacy to governance, Oktopost supports social as a strategic go-to-market channel.

This focus is why many B2B companies move from Sprout Social to Oktopost as their social programs mature.

When Oktopost is the better choice than Sprout Social

Sprout Social is a solid choice for teams whose primary needs are publishing, engagement, and inbox management across social channels.

But when B2B teams need to:

• Connect social activity to pipeline and revenue 
• Understand account-level engagement
• Scale employee and executive advocacy
• Support complex workflows and governance
• Align social with broader go-to-market strategies
  

They chose Oktopost.

Because B2B social is not about doing more.
It is about proving impact.

And that is why customers choose Oktopost over Sprout Social.

See how Oktopost supports B2B social from awareness to revenue

Sprout Social helps teams publish and engage.

Oktopost helps B2B teams prove how social influences leads, deals, and revenue.

If your team is running B2B social on a general-purpose platform, you may already feel the limits. Engagement metrics are easy to access, but insight into accounts, buyer journeys, and pipeline impact is not. Employee advocacy exists, but it is disconnected. Reporting looks good, but it does not answer the questions leadership is asking.

Oktopost was built specifically for this stage of growth.

It is designed for B2B go-to-market teams that need to connect social media to the rest of the marketing and revenue engine, scale advocacy safely, and measure what actually matters.

If you are ready to move beyond publishing and engagement and start treating social as a strategic B2B channel, talk to a B2B expert or book a personalized demo to see how Oktopost works in practice.