Paige Lewin on Crafting a Flawless Marketing and Sales Culture

Paige Lewin, Head of UK Strategy of Netcore Cloud on perfecting marketing and sales culture.

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Episode Summary

Once you are in the position of leadership, how do you create the environment that you wish you had while simultaneously exceeding results? Hindsight is always 20/20. How do you, as a leader, do better?

Paige Lewin, Netcore Cloud’s Head of UK Strategy stops by the Radically Transparent podcast to reveal how a former cut-throat sales culture has led her on a mission to balance and build new processes between the sales and marketing functions. She’s an open book about the strong company culture she has built. Her secret? Aligning the CRO, CMO, and CEO.

According to Lewin, these three roles form the three pillars of an incredibly powerful business foundation. With these relationships intertwined, their teams will follow suit and a beautifully crafted culture between sales and marketing will form across the organization. Paige even suggests a few different tactics to get these teams communicating and collaborating to bridge any gaps, She stresses the need to keep sales and marketing “joined at the hip” to continue to deliver a high level of excellent performance.

Hot Topics of this Episode:

• The biggest barrier in building new processes and how to conquer “the fear of change”
• The mindset, toolset, and skillset required for sales and marketing to understand joint responsibilities
• Top tactics to get CROs, CMOs, and CEOs aligned and how to trickle that synergy down the hierarchy to bridge gaps and communicate better

Meet Paige Lewin

Since starting in the events industry in 2015, being promoted in just 6 months to become the UK’s youngest Event Director at the age of 23, Paige has always had a passion for creative Business Development, New Business Acquisition, and Strategy.

As Netcore’s first strategist on the ground in the UK, and currently looking for the UK’s most forward-thinking retailers and eCommerce brands who’d like to lead the way in customer Experience, Engagement, and Personalization, Paige is passionate about doing better as a leader and bridging gaps between sales and marketing.

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

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