How to break through the noise and thrive on LinkedIn

Content Marketing Published: September 29, 2020
How to break through the noise and thrive on LinkedIn

LinkedIn has exploded. Users on the platform are bombarded daily with content.

When it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? And what are some of the better ways to engage an audience?

On this podcast episode of “Stuff You Should Know About Our Changed New World”, Megan Thudium, a rising star in the B2B content marketing arena and founder of MTC | The Content Agency, a content agency working with B2B German brands expanding globally into the native-English North American market, joins host Colin Day, Managing Director EMEA of Oktopost to break down publishing on LinkedIn and build up a social presence.

Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

Or Follow Oktopost on LinkedIn, Twitter and Facebook for episodes delivered right to your social media feed.

Listen to the podcast:

About Megan Thudium:

Megan Thudium is the founder of MTC | The Content Agency. Her agency infuses content marketing, SEO, and thought-leadership best practices to drive awareness, credibility, and leads through content marketing. She’s an expert on all things B2B content marketing, and her strategic marketing insight has been featured in publications like Forbes, Business.com, Upwork.com, and Managers.org.uk.

You can find Megan on LinkedIn actively sharing insight in B2B content marketing.

Frequently Asked Questions

How can B2B marketers effectively revitalize their LinkedIn company page presence?

To pump life back into their LinkedIn presence, B2B marketers should focus on strategic content publishing and proactive audience engagement. Leveraging expert insights and thought leadership best practices is crucial to stand out and build a robust social presence amidst the platform's content volume.

What are the most effective strategies for engaging a B2B audience on LinkedIn?

Engaging a B2B audience on LinkedIn goes beyond mere content distribution. It requires a strategic approach that includes fostering valuable discussions, actively participating in relevant industry conversations, and consistently sharing insights that address prospect needs to build credibility and connection.

How does B2B thought leadership contribute to a strong LinkedIn presence and lead generation?

B2B thought leadership is instrumental for driving awareness, building credibility, and generating leads on LinkedIn. By consistently sharing expert-level insights and perspectives, brands can establish themselves as authoritative figures in their industry, attracting and engaging high-intent prospects.

What is the role of content marketing in building a successful B2B LinkedIn strategy?

Content marketing is foundational for B2B success on LinkedIn. It involves creating and distributing valuable, relevant, and consistent content that educates and engages the target audience. When combined with SEO best practices, this strategy drives awareness, enhances credibility, and ultimately converts leads.

Why is it challenging for B2B brands to stand out on LinkedIn today, and what's the solution?

B2B brands face the challenge of standing out on LinkedIn due to the sheer volume of content, as users are bombarded daily. The solution lies in a strategic approach to content publishing, focusing on quality, relevance, and engagement, underpinned by content marketing, SEO, and thought-leadership best practices to cut through the noise.

Get ready!

The latest B2B marketing magic is about to land in your inbox
Join 30K+ pros already on the inside

Engaging social media content and interaction, illustrating B2B social media marketing tips and insights.