CMO of Dreamdata, Steffen Hedebrandt, stops by the Radically Transparent podcast to unveil key insights on efficient growth strategies and the evolving role of organic social media in the B2B buyer journey. He even reveals some of the most surprising benchmarks for driving efficient growth, proving that social media’s impact is undeniable.
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Episode summary
What if you could master social media’s role in today’s messy B2B buyer journey, and drive revenue growth while doing so—all in one conversation?
In this episode of the Radically Transparent podcast, Steffen Hedebrandt, CMO of Dreamdata, joins to break down a few key insights from Dreamdata’s latest report, “10 Must-Know B2B Benchmarks for Driving Efficient Growth” that suggest social media’s impact on the B2B buyer journey is undeniable. As Steffen shares,
“You can’t skip [organic] social after a month if you’re not seeing a lift because it’s way too early to make that conclusion.”
He also highlights eye-opening findings! It takes up to 200 days for organic social efforts to convert a lead into a customer, and it’s crucial that everyone in your organization understands this timeline for successful B2B social strategies. If you’re committed to enhancing your buyer journey, he also shares the importance of combining organic efforts with paid strategies. This combination is essential for making a significant impact when it comes to growth.
In fact, according to Steffen’s findings, paid is obviously faster moving because you have branded keywords, which usually do convert faster, the same as when you have retargeting ads running as well. He even discloses an interesting benchmark. With paid, there are about 87 days from first touch to sale. With this benchmark, Steffen explores where we should focus our ad budgets.
This episode is packed with interesting benchmarks and a healthy dose of radical transparency.
Don’t miss out—tune in to hear Steffen Hedebrandt share his expertise and perspectives on what it takes to drive growth and use social media to clean some of the messiest B2B buyer journeys.
Hot topics
- The important role both organic and paid social media plays in B2B customer journeys
- Understanding sales cycles and the most influential touchpoints
- Where to focus ad budgets for maximum ROI
Meet Steffen
Steffen Hedebrandt is the Chief Marketing Officer of Dreamdata. As a leader in revenue attribution, Steffen is a true expert at connecting marketing activities with measurable revenue outcomes. He also happens to believe that great marketing happens where data, intuition, and teamwork meet.
Known for his exceptional growth mindset and data-driven approach, Steffen brings years of experience scaling businesses and building high-performing teams at companies like Upwork and Airtame.
At Dreamdata, Steffen is on a mission to untangle the complexities of messy B2B customer journeys to help B2B companies gain a clear, actionable view of their go-to-market efforts. From tracking every touchpoint to proving ROI, Dreamdata helps marketers understand what drives revenue—and how to do more of it.
