B2B marketing creativity that converts, featuring Chelsea Lassen

Director of Content, Communications & Storytelling at Cority, Chelsea Lassen, joins this episode of the Radically Transparent podcast to explore what it means to spark B2B marketing creativity that converts and show up with clarity, character, and actual human connection.

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Episode Summary

What do a sparkly suit, a chili pepper hat, and 200 LinkedIn posts have in common?

They’re all part of a bold B2B marketing playbook that’s rewriting the rules on how creativity drives conversion. In this unmissable episode of Radically Transparent, Chelsea Lassen opens up about the balancing act modern B2B marketers consistently face between creativity and accountability.

Reflecting on her time at Chili Piper, one of B2B tech’s most iconic brands, and her rising influence in the B2B space, Chelsea explores the friction between crafting unforgettable brand experiences under the constant pressure to prove ROI, especially when the magic doesn’t always show up in Salesforce.

From organizing Chili Palooza, a spa-retreat-meets-revenue-generator, to launching social-first initiatives that have become known for sparking genuine conversations, Chelsea reveals why B2B marketing isn’t only about chasing the next text trend. Instead, she candidly shares how it’s about creating human experiences that stick. And in the end, it all comes back to the chili suit: bold moves that may not show up in your attribution model, but are exactly what make a brand unforgettable.

Hot topics

• The tension between creativity and performance pressure in B2B marketing, especially the struggle marketers face when great content sparks conversations but fails to show up in the attribution dashboards
• How creative risk-taking can differentiate a brand and still drive serious pipeline
• How to balance your brand instincts with analytics and curiosity to move the needle

Meet Chelsea

Chelsea Lassen once got a CEO recognized on Capitol Hill thanks to a TikTok strategy and that pretty much sums up how she approaches marketing. She’s recently stepped into her role as the Director of Content, Communications & Storytelling at Cority, where she’s helping the world’s most complex industries show up with clarity, character, and actual human connection.

Her background spans fire trucks, craft beer, and B2B SaaS, and across it all, she’s found one thing that works: telling the truth in a way people actually want to hear. She’s been the first marketing hire four times and knows how to build from zero without a blueprint. Her work is rooted in authenticity and driven by the belief that social isn’t just a marketing channel it’s your brand’s handshake with the world.

She collects passport stamps and tattoos with equal enthusiasm; each one tied to a place, a moment, or a conversation that stuck. On weekends, she’s most likely in motion, chasing good views and better stories.