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Why social media marketing is important now and in the future

Radically Transparent Published: October 25, 2020
Jen Gutman
Jen Gutman
Why social media marketing is important now and in the future

We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet.

So on the season finale of Stuff You Should Know About Our Changed New World, Oktopost‘s original podcast show, host Colin Day, Managing Director EMEA at Oktopost insisted on putting me in front of the mic, as our Director of Social Strategy, to give you a deeper look at the series you have grown to love and share how my non-conventional marketing background has given me my social media marketing super-power when it comes to leading our employee advocacy program.

Listen to the podcast:

 

Want to hear more from experts across the B2B Marketing Industry?

Subscribe to our original podcast channel B2B Marketing Now wherever you listen to podcasts for the latest episodes.

Looking to learn more about running an employee advocacy program?

Follow Oktopost on LinkedIn, Twitter and Facebook for meaningful discussion on incorporating employees into your social media strategy.

Frequently Asked Questions

What is the importance of an employee advocacy program in B2B social media strategy?

Employee advocacy programs are crucial for B2B organizations, empowering internal experts to share valuable content and insights. This amplifies brand reach, builds trust, and positions employees as thought leaders, directly contributing to a more authentic and far-reaching social media strategy.

What makes B2B social media marketing particularly challenging today?

B2B social media marketing faces unique challenges including navigating complex algorithms and the need for diverse skill sets to create compelling content and engage target audiences effectively. It requires strategic planning and consistent effort to cut through the noise and achieve measurable business outcomes.

How can incorporating employees enhance a B2B company's social media presence?

Incorporating employees into your B2B social media strategy through advocacy programs significantly enhances brand authenticity and reach. Employees can leverage their professional networks to share company news and industry insights, fostering greater trust and engagement than traditional corporate messaging alone.

Where can B2B marketers find expert insights on social media strategy?

B2B marketers can gain valuable insights from dedicated resources like Oktopost's original podcast series, 'B2B Marketing Now.' These platforms feature discussions with industry leaders, offering practical advice and deep dives into effective B2B social media and employee advocacy strategies.

What are the key components of building a healthy and effective B2B employee advocacy program?

Building a healthy and effective B2B employee advocacy program involves establishing a strategic framework that empowers employees to become authentic brand voices. Key components include clear guidelines, consistent content sharing, and a leadership structure that champions employee participation and growth, often benefiting from diverse marketing perspectives.

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