What Your Social Media Policy Should Look Like

on November 7, 2017

What Your Social Media Policy Should Look Like

As social media becomes an integral piece of your B2B marketing strategy, having a formal social media policy is not a question, it’s a must.

Not only does it prevent employees from misusing your channels, it also protects your brand reputation from being damaged. Controversial posts, employee leaks of sensitive information, and defamatory social media messages are all examples of activities that could potentially harm your brand’s online reputation.

In light of these risks, developing a social media policy keeps your brand intact while encouraging responsible employee participation. A formal policy clearly outlines the rules governing how a company and its employees should conduct themselves online.

Having such policy ensures that every employee, regardless of his or her position, uses their social accounts in a professional and appropriate fashion. Additionally, a policy helps you limit costly legal problems and prevent poorly-judged-or-timed social media activity

Your social media policy should address the following:

Where to Begin?

Don’t worry about starting from scratch. We’ve already created this template for your convenience. All of you have to do is fill in the custom fields with your company name, goals, roles – and the rest is completed for you!


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