Question 1

What is short-form video in B2B marketing?

Accepted Answer

Short-form video refers to quick, engaging videos—usually 30–60 seconds—used by B2B marketers to boost engagement and explain complex topics simply.

Question 2

Why is short-form video important in 2025 for B2B?

Accepted Answer

As attention spans shrink, short-form videos help brands stand out and connect faster. Platforms like LinkedIn and YouTube now prioritize this content.

Question 3

Which social media platforms work best for B2B video content?

Accepted Answer

LinkedIn, Instagram, Facebook, and YouTube Shorts offer unique advantages for B2B. Tailoring content to each platform is essential for reach and results.

Question 4

How can Oktopost support my short-form video strategy?

Accepted Answer

Oktopost simplifies publishing, scheduling, and analyzing short-form videos—helping B2B marketers track performance and ROI across all major platforms.

Question 5

What are best practices for creating B2B short-form video?

Accepted Answer

Start strong, shoot vertically, keep videos under 60 seconds, use captions, and test performance with analytics to refine your content.

Question 6

Can short-form videos replace long-form content?

Accepted Answer

No. Short-form video complements long-form content by boosting engagement and reach. Both formats serve different parts of the buyer journey.

Question 7

What types of short-form videos should B2B brands make?

Accepted Answer

Try CEO soundbites, product walkthroughs, industry insights, webinar recaps, or behind-the-scenes content to connect with your audience.

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