Brands are being forced to relearn their customers and user testing proves time and time again to be a powerful tool for marketers to optimize the customer experience.
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Podcast episode summary
As a marketer, understanding human behavior is a big part of the job to gain a holistic view of customer needs and expectations. But when it comes to your research and redefining your buyer, besides intuition and data, what’s the best approach to learn about your perfect customer?
In this episode of the Radically Transparent Podcast, Oktopost‘s Director of Social Strategy, Jennifer Gutman, sits down with Michelle Huff, CMO of UserTesting, to discuss how she is taking customer insights to new heights through putting real users in realistic conditions to learn about her buyer base.
More about michelle huff
Michelle brings over 20 years of experience leading marketing and go-to-market strategies at high tech companies, such as Act-On Software, Salesforce, and Oracle.
Gaining insights directly from customers and prospects has always been essential in her past roles—from leading product marketing and management teams to launching websites and marketing campaigns.
At UserTesting, she’s responsible for driving their go-to-market strategy, building the UserTesting brand, generating demand, and strengthening customer engagement and advocacy.
Like what you heard about customer experience?
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