6 Unconventional ways to create viral blog post ideas

Content Marketing Published: January 09, 2017
6 Unconventional ways to create viral blog post ideas

Writing a blog post is a burning trend and will keep growing in the coming years. But, there are very few people who can create viral content through their unique ideas or writing style.

Would you like to write blog posts that go viral? Would you like to attract readers and make them come back for more?

Although virality is a holy grail for marketing, there’s no mystery formula to make each post a hit.

Below are 6 effective and trending ways to generate viral-worthy blog post ideas:

To make your content go viral, you should think about using a few of these trending tools:

  • Alltop – this is a great resource for bloggers in any niche, showing you the latest 5 posts for each blog so you can easily get inspirations for your next article.
  • CoSchedule – you can use this tool to analyze the best headlines for blog posts and potentially drive social media engagement and SEO value.
  • Piktochart – use this tool to instantly design professional infographics for your next blog post!
  • BuzzSumo – if you want practical content ideas that have gone viral in the past, BuzzSumo is the right tool for you! Just search for a keyword or headline related to your topic and see how popular it is.

2. Keyword research tools

Finding the right keywords to draw in a maximum number readers can be tedious. Just go to Semrush.com and enter a keyword related to your industry. This tool gives you well-tried and tested keywords — the ones that help your competitors and industry leaders’ website rank in Google and Bing’s top outcomes.

With the help of Google Auto Search you can even generate title ideas for viral-worthy content. Open up a browser and do a Google search for a topic you wish to write about. When you do this, Google will automatically suggest keyword phrases that people are already searching for. These searches are perfect when it comes to modifying your content. For example, when you write into Google “how to write”, here are the auto suggest results:

One of the most effortless approaches to concocting viral blog post ideas is to scrutinize your competitors’ best-performing keywords. Analyze which keywords generate traffic for your competitors’ websites and incorporate them into your blog posts. Try to evaluate 10 to 15 of their best blog posts as this will help you come up with many ideas to write about.

4. Competitor blog comments

After analyzing your competitors’ most popular blog posts, analyze the comments they have underneath. If you find any query-related comments then good for you! You can use those queries as your next blog post’s headline.

5. Social media

These days, hashtags are a helpful method for understanding what is trending. Examining popular hashtags (even ones that are not directly tied to your business) can help you identify a great story to go along with your blog. If you click “search” on Instagram, it will also show you trending posts and tags. You can apply the same idea to Twitter.

6. Online forums

Keep an eye out for credible opinions and information that are circulating around LinkedIn discussion groups. These can help you back up facts and statistics in your blog.

You can install the Discussions extension to your browser. This way, whenever you search a keyword on Google and tap the Discussion button, Google will expose you to results based on comments on review sites, query-based sites, and so on.

For more oomph, look for posts on Quora, Yahoo! Answers, or Q&A websites where there is some talk about your topic. Note down the questions that people are commonly asking and turn them into blog posts.

By applying these 6 effective methods, you can create content that captures readers’ attention.

Varun Sharma is a Co-Founder at KVR WebTech Pvt. Ltd., one of the fastest growing digital marketing company in India. He analyzes Digital Marketing strategies, trends and practices emphasizing on Mobile, SEO, Social Media and Content Marketing.

Frequently Asked Questions

What strategies can B2B marketers use to generate high-performing blog post ideas?

B2B marketers can generate high-performing blog post ideas by leveraging a multi-faceted approach. This includes analyzing popular content trends with tools like BuzzSumo, conducting thorough keyword research using platforms such as Semrush, scrutinizing competitors' top-performing posts and blog comments, and actively monitoring social media trends and online industry forums for relevant discussions and frequently asked questions.

How do B2B companies conduct effective keyword research for blog content ideation?

Effective B2B keyword research involves utilizing dedicated tools like Semrush to uncover industry-specific, high-volume keywords that drive traffic for competitors and industry leaders. Additionally, B2B companies can leverage Google Auto Search suggestions for target keywords to identify popular long-tail phrases and generate impactful title ideas directly relevant to their professional audience's queries.

What is the process for analyzing competitor content to discover B2B blog topics?

The process involves meticulously scrutinizing 10-15 of your competitors' best-performing blog posts to identify common themes, keywords, and content formats that resonate with their audience. Beyond just the posts, analyzing the comments section of these popular articles can reveal specific audience queries, pain points, and topics that can be directly addressed in your own B2B content.

How can B2B marketers use social media and online forums to identify trending blog topics?

B2B marketers can use social media by examining popular hashtags and trending posts on platforms like Instagram and Twitter to identify broader industry narratives. For deeper B2B insights, actively participating in and monitoring LinkedIn discussion groups, Quora, and other Q&A websites helps uncover specific professional challenges, common questions, and credible opinions that can form the basis of valuable blog posts.

Which tools help B2B content teams optimize blog post headlines for maximum engagement?

B2B content teams can optimize blog post headlines for maximum engagement using specialized tools. CoSchedule, for example, helps analyze headline effectiveness, predicting potential social media engagement and SEO value. Additionally, BuzzSumo can assist in identifying historically viral content ideas, providing insights into headline structures and topics that have previously captured significant attention within B2B contexts.

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