Grand Rapids, Michigan Oktopost is revolutionizing the way companies connect with their customers and audiences. We enable B2B marketers fully manage and optimize social media to drive their businesses forward in a scalable and measurable way. Leading B2B organizations all over the world such as ACI Worldwide, Snowflake and Fujitsu are using Oktopost to improve and understand their social presence in order to make better business decisions. We are a global, fast-paced, and innovative start up with offices in Ramat Gan, London, and Grand Rapids (MI).
We are seeking a highly skilled and experienced Head of Content to join our dynamic marketing team. As the Head of Content, you will play a pivotal role in shaping and executing our content strategy, ensuring consistent and compelling messaging across various platforms. You will lead a team of content creators and collaborate with cross-functional teams to drive brand awareness, engage our target audience, and support our overall marketing objectives.
Responsibilities
- Develop and oversee the implementation of Oktopost's content strategy to drive brand recognition and thought leadership.
- Oversee outsourced vendors - ensuring high-quality content aligns with voiceLead and mentor an in-house content writer, guiding their work and collaborating closely to maintain consistency and quality in all content produced.
- Conduct regular content audits to ensure accuracy, consistency, and adherence to our content standards.
- Collaborate with internal and external stakeholders to source and curate content, including guest blog posts, interviews, and thought leadership pieces.
- Own the Oktopost blog, including content planning, creation, editing, and optimization.
- Drive the development of compelling and informative content assets, such as whitepapers, e-books, case studies, and videos, to educate and engage our target audience.
- Develop and execute engaging and informative webinars
- Leverage analytics and data-driven insights to measure content performance, identify areas for improvement, and optimize content strategies accordingly.
Requirements
- 4+ years experience in content marketing, preferably in the B2B and/or SaaS space
- Exceptional written and verbal communication skills, with a keen eye for detail and strong editing abilities.
- Demonstrated ability to develop and execute successful content strategies that drive engagement, demand generation, and brand growth.
- Extensive knowledge of content marketing best practices, SEO principles, and digital marketing trends.
- Proficiency in content management systems (CMS) and marketing automation platforms.
- Familiarity with social media platforms and content distribution channels.
- Analytical mindset, with the ability to leverage data and metrics to inform content decisions and measure success.
- Excellent project management and organizational skills, with the ability to prioritize and meet deadlines in a fast-paced environment.
- Stay up-to-date with industry trends, best practices, and emerging content formats to continuously improve our content strategy and keep Oktopost at the forefront of digital marketing.