London Are you ready to redefine marketing success in the dynamic world of B2B SaaS? Oktopost is searching for a visionary leader to take the reins as VP of Marketing.
Your Mission: Shape the future by developing and executing a groundbreaking marketing strategy that aligns with our business objectives. Lead our talented team towards unparalleled success.
Oktopost is revolutionizing the way B2B companies connect with their customers and audiences. We enable B2B marketers and sellers to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way. Leading B2B organizations all over the world such as ACI Worldwide, Snowflake and Fujitsu are using Oktopost to improve and measure their social presence in order to make better business decisions. We are a global, fast-paced, and innovative start-up with offices in Ramat Gan, London, and Grand Rapids (MI).
The VP of Marketing role will oversee; Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, Social Media, Product Marketing, PR, Conferences.
Responsibilities
- Develop and execute the company's overall marketing strategy in alignment with business objectives. Provide visionary leadership to drive the marketing team toward success.
- Develop and implement product marketing strategies that effectively position the company's products or services in the market. Drive product messaging, differentiation, and sales enablement.
- Lead demand generation efforts to generate qualified leads and support revenue growth. Develop and manage campaigns that span online advertising, marketing automation, and other relevant channels.
- Establish KPIs and metrics to measure marketing effectiveness. Regularly assess and report on marketing's impact on revenue and other relevant business metrics.
- Utilize expertise in the marketing mix, including online advertising, marketing automation, social media, and demand generation tools, to create and execute comprehensive marketing campaigns.
- Stay up-to-date with the latest trends in social media and customer communities. Identify and leverage strategic opportunities in these spaces to enhance brand awareness and engagement.
- Build, lead, and mentor a high-performing marketing team. Foster a collaborative and innovative culture that drives continuous improvement.
- Collaborate closely with sales, product development, and other relevant departments to ensure alignment between marketing strategies and overall business goals.
Requirements
- You should bring at least 5 years of management-level experience in marketing B2B SaaS industries.
- You should have recent experience (last 2 years) in Inbound/Content Marketing, Product Marketing, and Demand Generation.
- Your background should encompass both Product Marketing, Demand Generation, and Inbound Marketing, showcasing your ability to drive comprehensive marketing strategies.
- Demonstrate a track record of effectively translating strategic vision into tangible results, with a knack for precise execution and measurable outcomes.
- You must be proficient in marketing technologies, encompassing online advertising, marketing automation, social media, and the tools associated with demand generation.
- Possess an up-to-date understanding of social media trends, customer communities, and the strategic possibilities they offer, enabling you to maximize our brand's reach and engagement.
- Show the capability to seamlessly shift between strategic planning and immediate execution, underlining your ability to adapt to dynamic market conditions.