Ramat-Gan If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Oktopost is revolutionizing the way companies connect with their customers and audiences. We enable B2B marketers fully manage and optimize social media to drive their businesses forward in a scalable and measurable way. Leading B2B organizations all over the world such as ACI Worldwide, Snowflake and Fujitsu are using Oktopost to improve and understand their social presence in order to make better business decisions. We are a global, fast-paced, and innovative start up with offices in Ramat Gan, London, and Grand Rapids (MI).
Reporting into the VP of Marketing, the Digital Marketing Manager is responsible for planning the digital marketing campaigns, including web, SEO/SEM, email, remarketing, and ad/display advertising. You thrive in a high-growth, pipeline driven and fast-paced environment. You are creative, experimental and you embrace change and seek out new ways to drive results.
Responsibilities
- Planning digital marketing campaigns, including web, SEO/SEM, email, remarketing, and ad/display advertising
- Working with our social media team to ensure on brand alignment and performance
- Measuring and reporting on the performance of all digital marketing campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience across all digital assets
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Work with the marketing team to build customized content and campaign landing pages optimized for conversion
- Collaborate with the content team to ensure we're optimizing the blog for consumption and conversion
- Ensure lead flow process is optimized from SEO into our Marketing Automation Platform (Marketo)
Requirements
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
- 3+ years of B2B SaaS marketing
- Managed 3rd party marketing agencies to help execute on your strategy and maximize efficiencies
- Experience working in high-growth, B2B Marketing start-up environments
- Comfortable working with remote teams located in multiple regions across the globe
- Must possess strong written and verbal communication skills
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, and display/search advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools, specifically Google Analytics
- Working knowledge of ad serving tools (e.g., Metadata)
- Working knowledge of marketing automation, specifically Marketo
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking. Master of cohorts
- Up-to-date with the latest trends and best practices in online marketing and measurement