ArcherPoint Achieves an 18% Lower Website Bounce Rate via Social Media

Industry: Computer Software
Location: Seattle, Washington
Company Size: 20-50
171%

increase in
website sessions

22%

higher web sessions
from social leads

29%

higher session duration
from social leads

"Since adopting Oktopost as our social media management platform, we has seen over 170% increase in the number of website sessions as well as a 29% higher-than-average session duration from social media leads."

Chandara D.
Marketing Analyst at ArcherPoint

The Company

ArcherPoint is a passionate group of professionals striving to help its clients leverage the Microsoft Dynamics NAV software and technology to solve their business challenges. The company specializes specializes in Microsoft Dynamics NAV implementations, customizations, and upgrades.

Challenges

With a strong lead funnel supported by their web content and backed up by Marketo and Salesforce, one of ArcherPoint’s main concerns was drawing visitors towards the top of the funnel. Although ArcherPoint generated tons of clicks for its social content, the amount of conversations garnered was relatively low while the cost for those conversions was dramatically high.

In order to improve the effectiveness of its lead generation efforts, ArcherPoint needed a tool that could not only track conversions on social media, but also help its marketing team discover which social campaigns and networks are having the greatest impact on their bottom line.

Solutions

As a platform tailored specifically to the needs and goals of B2B companies on social media, Oktopost packs all of the rich features and insights needed for ArcherPoint to measure and optimize their social strategy. Today, the company embraces Oktopost to build, monitor, and track sophisticated B2B marketing programs, all of which are centered around one goal – lead generation.

New Product Release

By tracking their content's success on a campaign and network-level, ArcherPoint discovered that LinkedIn was its top performing network, compared to Facebook, with an impressive 816% post-to-click rate. Having this insight now allows the company to allocate its social resources more effectively.

Blog Ideas

Gone are the days of bottom-up content creation. With Oktopost's social listening feature, ArcherPoint can monitor competitors, keywords, and industry trends to identify topics that resonate with its audience. In doing so, they can craft content tailored their customers' interests and thereby increase conversions.

Employee Advocacy

Lead generation effort don't end on corporate channels. Oktopos makes its extremey effortless for ArcherPoint's sales representatives and recruiters to share pre-approved content with their followers, which helps the company amplify its reach to an even more targeted audience territory.

Results

While clicks are a strong engagement metric, conversions are a real success indicator of any B2B marketing strategy. Using Oktopost, ArcherPoint are able to optimize the content they create as well as the mediums they use to share it on. As a result, they reach a much more receptive and qualified pool of audience, which ultimately increases their conversion rates.

Since adopting Oktopost as their social media management tool, ArcherPoint has seen a 171% increase in the number of website sessions, 22% higher-than-average pages/session from social media leads, and a 29% higher-than-average session duration from social media leads.

B2B social media starts here

Discover how Oktopost can help you connect social media to broader B2B marketing goals!

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