6 Steps to a Successful Employee Advocacy Strategy

Employee advocacy is arguably the most powerful marketing strategy for amplifying a company’s reach on social media and positioning employees as thought leaders. If you don’t have a strong employee advocacy program, you better start building your knowledge.

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In the pages you will cover the following steps:

  1. Outline your Strategy
  2. Gain Traction within the Organization
  3. Reinforce Value to Advocates
  4. Evaluate Employee Advocate Performance
  5. Gamification
  6. Land and Expand