What are LinkedIn Newsletters for companies?

LinkedIn Newsletters for companies is a content publishing feature on LinkedIn that enables organizations to share long-form articles with their followers and subscribers regularly. Unlike individual posts or updates, LinkedIn Newsletters are designed for deeper storytelling, recurring communication, and audience building. Each edition is delivered directly to subscribers' inboxes on LinkedIn.

Newsletters help companies establish thought leadership, keep audiences informed, and nurture professional communities within the platform. For B2B brands, LinkedIn Newsletters provide a valuable opportunity to reach decision-makers in a format that encourages more intentional reading and engagement.

What are LinkedIn Newsletters, and how do they work for companies?

A LinkedIn Newsletter is a recurring series of articles published under a company's LinkedIn Page. Once a company creates its first newsletter, users can subscribe to receive new editions via email notifications.

Companies choose the newsletter title, description, publishing cadence, and cover image. Each edition functions like a long-form blog post, complete with text, photographs, links, and hashtags. Subscribers receive an automatic notification in-app every time a new issue is published. Subscribers to the newsletter also see the header of the newsletter as a post from the company that published it.

LinkedIn's platform favors native content, and newsletters are one of the most discoverable formats. The first edition is often promoted to all page followers automatically, helping build momentum early on.

Who can create a LinkedIn Newsletter on behalf of a company?

To create a newsletter, a company must meet specific eligibility requirements:

• The company page must be active and have a history of recent posts

• The page admin must have Super Admin permissions.

• The page must have at least 150 followers.

• The page must have original content history, ideally within the past 30 days.

Once these requirements are met, admins can launch the newsletter from the Create section on the company page. After launching, the admin can manage, edit, or schedule newsletter editions directly from LinkedIn.

What are the benefits of using LinkedIn Newsletters in a B2B marketing strategy?

For B2B companies, LinkedIn Newsletters offer several unique advantages:

1. Direct distribution to decision-makers
   Subscribers receive newsletters in their LinkedIn feed and via email, helping cut through the noise of the algorithm.

2. Boosted brand authority
   Publishing thoughtful content on industry trends, company insights, or customer stories helps position the company as a trusted voice in its space.

3. Audience retention over time
   Unlike regular posts, newsletters encourage repeat readership. Subscribers stay engaged as long as the content is relevant and valuable.

4. Stronger engagement metrics
   LinkedIn provides analytics for each newsletter edition, including views, likes, comments, and subscriber growth. This helps marketing teams refine their content strategy.

5. Organic reach beyond followers
   When someone engages with a newsletter, such as liking or commenting, that interaction may be visible to their network. This helps extend the content's reach.

6. Subscriber and follower benefits
   One of the biggest advantages of LinkedIn Newsletters is the built-in subscriber model. When someone subscribes, they opt in to receive every edition directly in their LinkedIn feed. This creates a more predictable and engaged audience compared to regular posts that rely on algorithms. Subscribers are often among your most interested followers, such as decision-makers, partners, or potential customers who want to stay informed. Over time, the subscriber base becomes a valuable owned audience that companies can nurture, learn from, and activate with consistent, high-value content.

How do LinkedIn Newsletters help companies build thought leadership and brand trust?

B2B buyers are looking for partners, not just providers. Thought leadership plays a key role in shaping perception.

LinkedIn Newsletters allow companies to:

• Share insights on industry trends or developments

• Break down complex topics in a digestible format.

• Highlight internal expertise through employee stories or leadership voices.

• Reinforce brand mission, values, and perspective.

Consistent publishing builds a sense of reliability and relevance, both of which are critical in earning audience trust.

What's the difference between LinkedIn Newsletters and regular LinkedIn posts?

While both are native formats, newsletters and posts serve different purposes.

• Newsletters are long-form, recurring, and subscriber-based. They are ideal for in-depth content and relationship building.

• Posts are short-form, suitable for updates, real-time reactions, or quick engagement.

Newsletters are more structured, allow for stronger audience targeting through subscriptions, and offer better long-term visibility since they're searchable and organized in a series.

How can companies grow their LinkedIn Newsletter subscriber base?

Here are a few practical ways companies can grow newsletter reach:

• Promote the newsletter in regular company posts, especially when launching the first edition

• Encourage employees to share the newsletter with their own networks.

• Add the newsletter link to the company page's Featured section.

• Include the newsletter in email signatures or other owned channels.

• Deliver consistent, high-quality content that keeps readers engaged and encourages them to stay subscribed and recommend it.

Using hashtags, tagging contributors, and cross-promoting in other campaigns can also help attract more subscribers organically.

What are some best practices for creating engaging LinkedIn Newsletters?

To get the most out of LinkedIn Newsletters, companies should follow a few best practices:

• Have a clear editorial focus
  Each edition should have a specific theme. This keeps the content organized and relevant to your audience.

• Use visuals to support the message
  Images, charts, and infographics help make long-form content easier to scan and more engaging.

• Prioritize value over promotion
  Focus on solving problems or offering insights. Avoid using the newsletter as a pure sales pitch.

• Optimize the title and introduction
  Just like a good subject line, the newsletter title and opening paragraph should be clear, compelling, and informative.

• Be consistent
  Publishing on a regular schedule, whether weekly or monthly, helps set expectations and build loyalty over time.

How do LinkedIn Newsletters fit into a company's overall LinkedIn marketing strategy?

Newsletters should be integrated into your broader content mix on LinkedIn.

For example:

• Use short-form posts to promote or tease upcoming newsletter editions

• Include newsletter links in employee advocacy campaigns.

• Turn newsletter insights into talking points for webinars, live sessions, or gated content.

• Use newsletter engagement metrics to guide future topics or campaigns

When aligned with your content calendar and messaging, newsletters can support lead nurturing, brand awareness, and community building on LinkedIn.

Final thoughts

LinkedIn Newsletters give companies a direct and reliable way to communicate with their most engaged audience. They combine the structure and subscriber model of email with the social reach and visibility of LinkedIn.

For B2B brands seeking to establish their thought leadership, foster trust, and maintain a presence in the minds of key decision-makers, newsletters provide a high-impact format that is easy to scale and measure over time.