Eloqua is a powerful marketing automation and revenue performance management software from Oracle. Companies across a wide range of industries rely on Eloqua to help them automate marketing processes across multiple channels, target and nurture prospects, and deliver highly qualified leads at a lower cost to sales teams.
Oktopost is recognized as an official Oracle Marketing Cloud to empower Eloqua users with powerful social insights.
Oktopost deepens its Eloqua integration with native social media data.
Oktopost joins forces with global ITS corporation, Wipro Ltd. to empower Eloqua customers with social media data.Learn more →
By integrating Oktopost's social media management platform with Eloqua, B2B marketing teams can automatically share social media data without any manual input.
For every social engagement, Oktopost appends the activity to known leads within Eloqua for optimized lead nurturing, scoring, segmentation, and attribution. The more insight B2B marketers have on prospects, the more effective they can be in creating campaigns that move buyers through the funnel.
Target leads with hyper-personalized content based on their social media engagement.
Build a scoring model that prioritizes social touch-points, and in turn, drives more qualified leads.
Accurately attribute demand generation to social media activities – and give social media the credit that it deserves.
Segment audiences according to their interactions with social content, networks, and campaigns.