Oktopost + Eloqua

About Eloqua

Eloqua is a powerful marketing automation and revenue performance management software from Oracle. Companies across a wide range of industries rely on Eloqua to help them automate marketing processes across multiple channels, target and nurture prospects, and deliver highly qualified leads at a lower cost to sales teams.

2015

Oktopost is recognized as an official Oracle Marketing Cloud to empower Eloqua users with powerful social insights.

2018

Oktopost deepens its Eloqua integration with native social media data.

2018

Oktopost joins forces with global ITS corporation, Wipro Ltd. to empower Eloqua customers with social media data.

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More social data = more power in Eloqua

By integrating Oktopost's social media management platform with Eloqua, B2B marketing teams can automatically share social media data without any manual input.

For every social engagement, Oktopost appends the activity to known leads within Eloqua for optimized lead nurturing, scoring, segmentation, and attribution. The more insight B2B marketers have on prospects, the more effective they can be in creating campaigns that move buyers through the funnel.

Lead Nurturing

Target leads with hyper-personalized content based on their social media engagement.

Lead Scoring

Build a scoring model that prioritizes social touch-points, and in turn, drives more qualified leads.

Lead Attribution

Accurately attribute demand generation to social media activities – and give social media the credit that it deserves.

Lead Segmentation

Segment audiences according to their interactions with social content, networks, and campaigns.

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Connect social media data with Eloqua

Discover how B2B marketing teams leverage Oktopost social media data in Eloqua to improve their lead nurturing, scoring, and attribution.

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