Facebook provides a powerful advertising products that let businesses and organisations connect with the people who are most likely to be interested in their products and services. Advertisers define who they want to reach based on factors such as interests, age, and location – and build a multi-channel ad experience across Facebook and Instagram.
The more you know about your audience and how they engage with your content, the better you can deliver an optimal ad experience that leads to conversion.
By integrating Oktopost's social media management platform with Facebook Ads, B2B marketing teams can leverage social media data to improve their Facebook Retargeting results and pays less for each conversion.
More specifically, they can leverage the integration to reach two types of audiences with personalized content:
Retarget audiences who click on any social post, regardless of which network they engaged on or whether the post links to a third-party website.
Tap a bigger–and highly relevant–audience territory, by remarketing to individuals who are highly engaged with content shared by employee advocates.
"Our prospects are highly engaged and the conversion rates on our own campaigns are higher than usual."