By integrating Oktopost’s social media data with Google Analytics, B2B marketing teams can easily track clicks on any social link shared from Oktopost in Google Analytics and understand how their social audiences engage with the website.
Key Benefits
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Attribute website conversions to social channels, knowing how your social audiences interact with your website
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Generate cross-channel reports and easily compare social campaigns, content topics and networks with other acquisition channels
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Leverage Google Analytics reporting to analyze social traffic and build sophisticated audience segments
About Google Analytics
Google Analytics is the most widely used web analytics service on the internet. Marketers use Google Analytics to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience.