Google Analytics is the most widely used web analytics service on the Internet. Marketers use Google Analytics to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience.
By integrating Oktopost's social media data with Google Analytics, B2B marketing teams can easily track clicks on any social link published with Oktopost on Google Analytics and gain real-time insights on how their social audience engages with their website.
With the Oktopost integration, you can better analyze how your social audience interacts with your website and attribute traffic that originated from social to website conversions.
With Oktopost's built-in UTM tagging and GA integration, you can easily compare social media campaigns, content topics, and networks with other acquisition channels.
Build sophisticated audience segments and reports to understand how your social audience interact with your website.