Oktopost + Marketo

About Marketo

Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.

Partnership Overview

Feb 2017

Oktopost is selected as an official Accelerate LaunchPoint partner to increase Marketo’s value and ROI.

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Feb 2018

Oktopost is awarded the #1 Technology Partner of the Year' by Marketo's CEO, Steve Lucas.

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Mar 2018 Marketo-certified

Oktopost's unique platform technology is officially Marketo-certified.

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"We work closely with Oktopost to continuously create more value within the Marketo Engagement Platform. The strengthened partnership with Oktopost allows our users to take Marketo to even greater heights. With the trove of social data provided by Oktopost, our customers can exponentially increase the value and ROI they are attaining from the Marketo Engagement Platform."

Shai Alfandary
Shai Alfandary
Global VP of Business Development, Marketo

More social media data = more power

By integrating Oktopost's social media management platform with Marketo, B2B marketing teams can automatically push social media data without any manual input.

For every social interaction, Oktopost appends the activity to known leads within Marketo for optimized lead nurturing, scoring, segmentation, and attribution. The more insight you have on prospects, the more effective you can be in creating campaigns that move buyers through the funnel.

Lead Nurturing

Target leads with hyper-personalized content based on their social media engagement.

Lead Scoring

Build a scoring model that prioritizes social touch-points, and in turn, drives more qualified leads.

Lead Attribution

Accurately attribute demand generation to social media activities – and give social media the credit that it deserves.

Lead Segmentation

Segment audiences according to their interactions with social content, networks, and campaigns.

Socedo Enriches Marketo Programs with Social Data

Socedo Enriches Marketo Programs with Social Data

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Connect social media data with Marketo

Discover how B2B marketing teams leverage Oktopost social media data in Marketo to improve their lead nurturing, scoring, and attribution.

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