Sugar Market (a SugarCRM company) is a leading provider of SaaS-based marketing automation software for the B2B market, offering a complete platform for marketers to automate key processes for lead and demand generation.
Integrating Oktopost's social media management platform with Sugar Market empowers B2B marketing teams with unique and detailed social lead insights, increasing the overall value and effectiveness of marketing automation.
For every social engagement, Oktopost appends the activity to known leads within Sugar Market for building highly targeted lead nurturing, scoring, segmentation, and attribution campaigns. The more insight marketers have on prospects, the more effective they can be in creating campaigns that move buyers through the funnel.
Target leads with hyper-personalized content based on their social media engagement.
Build a scoring model that prioritizes social touch-points, and in turn, drives more qualified leads.
Accurately attribute demand generation to social media activities – and give social media the credit that it deserves.
Segment audiences according to their interactions with social content, networks, and campaigns.
"It's clear to us and our customers that the B2B buyer journey doesn't always start with a Google search or an email click. Today, we see many leads coming directly from social media – and using channels like Facebook, Twitter, and LinkedIn to research about the company’s product and service. Thanks to Oktopost, we can now provide our customers with unlimited social intelligence, allowing them to understand the entire buyer journey and tailor nurture, scoring, and attribution campaigns more effectively."
Discover how B2B marketing teams leverage Oktopost social media data in Sugar Market to improve their lead nurturing, scoring, and attribution.Request a Demo