Marketing Teams

Social media management for B2B marketers

Oktopost empowers marketing teams to manage social media efficiently, providing tools for collaborative content creation at scale, enhancing brand visibility, and delivering measurable business outcomes.

Built for marketing teams

Allow your entire team to thrive with an easy-to-use yet powerful platform to achieve their social media and marketing goals.

Social Media Managers

Streamline content scheduling and understand audience engagement with a user-friendly platform.

Marketing Managers

Effortlessly coordinate team collaboration and track ROI, aligning social media with overall marketing objectives.

Marketing Executives

Gain valuable insights into social media’s business impact, supporting data-driven decisions and demonstrating social media’s contribution to revenue and brand growth.

Daniel Klaus

“When we look at the last 6 months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.”

Daniel Klaus
Daniel Klaus
Senior Manager of Global Digital Marketing, Fujitsu

Take social beyond corporate channels

Inspire employees across your organization to share marketing content and leverage their collective reach to amplify brand awareness with a built-in employee advocacy solution.

Level up your martech stack with social

Enhance customer experience and maximize social media potential by connecting Oktopost data into CRM, marketing automation, and business intelligence tools.

What our customers love about Oktopost

“Utilizing the content sourcing tool, along with an intuitive campaign structure, allows the user to fully understand what messaging is working and replicate success.”
David R
Social Media Marketing Manager
“It’s a strategic tool to effectively scale awareness, brand attributions and pipeline generation.”
Louise R
Global Content & Social Media Manager
“I can gather data results on how our social content is performing by using the Analytics section in Oktopost.”
Valerie C
Marketing Operations Coordinator

Step into our sales funnel

Book a demo to see how Oktopost drives marketing teams to achieve social media success.

FAQs

What makes Oktopost different from other social media management tools?

While most tools are built for B2C and adapted for B2B businesses, Oktopost is purpose-built for B2B. This means our workflows are designed for long sales cycles, complex buying groups, and high-level governance. We focus on connecting social activity to business outcomes, rather than just surface-level engagement metrics such as “likes.”

How does Oktopost help marketing teams stay organized across different social channels?

Instead of jumping between platforms or spreadsheets, Oktopost provides a single shared calendar where your entire team can plan, schedule, and approve posts. This is built specifically for B2B workflows, allowing you to organize content by campaign or region. It ensures that everyone, from copywriters to executives, has visibility into the global social strategy while using built-in approval paths to keep messaging consistent.

Who is Oktopost best suited for?

Oktopost is built for B2B marketing teams that have outgrown basic scheduling tools and need to prove social’s impact on a long sales cycle. It’s the right fit for mid-market and enterprise companies managing complex buying committees, high compliance requirements, and multiple stakeholders. If you need to prove social’s impact on revenue, Oktopost is designed for your workflow.

How does Oktopost help us scale social reach through our employees?

Oktopost’s built-in employee advocacy solution makes it easy for employees and executives to share pre-approved content that builds trust with buyers, positions them as thought leaders, and extends the reach of your content. With Advocacy Agents, employee advocacy becomes even easier as each advocate gains a personal copywriter to transform content into their own tone of voice, making content personalization even easier.

Can we manage approvals and permissions in Oktopost if we have a large, global team?

Yes. You can set specific roles and permissions so that only certain people can hit “publish.” This helps B2B organizations maintain brand consistency and security, ensuring that every post meets your internal standards before it goes live.

How does Oktopost ensure our social media stays compliant and on-brand?

Oktopost provides built-in social media governance for regulated teams. With approval workflows, role-based permissions, banned keyword filters, and centralized crisis management, you can maintain compliance and brand control across all corporate and employee social profiles.