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Technology & Software

Measure, attribute, and demonstrate the impact of social

Use Oktopost’s social media management platform to elevate your brand and connect social media performance to business metrics.

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Smiling woman uses B2B social media management platform to quantify engagement and drive SaaS business results.

Trusted by leading software and technology brands

Demandbase, a B2B SaaS company benefiting from social media engagement tools.
monday.com logo, a SaaS company leveraging social media engagement.
SUSE, a B2B SaaS company leveraging social media engagement
Panaya, a SaaS company, on our B2B social media management platform.
Finastra, a B2B SaaS company managing social media engagement
Akamai logo, a SaaS company leveraging a B2B social media management platform.
Snowflake Logo for B2B SaaS social media engagement and quantifying results.
Aveva logo, a B2B SaaS company elevating its brand with social media engagement.
IFS, a SaaS company elevating brand and quantifying results with our B2B social media tool.
B2B social media engagement platform showing likes and performance metrics for SaaS companies.

Create and share content at scale

Save hours with our powerful social publishing solution
 for maximum visibility across social media. Scale content creation with AI-enabled technology and easily track performance.

Woman uses B2B social media management platform to easily post across channels for SaaS company brand engagement.

Amplify reach with employee advocacy

Inspire employees to share content with their social networks as a cost-effective way to amplify the reach of your brand with our easy-to-use employee advocacy solution.

Daniel Klaus

“When we look at the last 6 months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.”

Daniel Klaus
Daniel Klaus
Senior Manager of Global Digital Marketing, Fujitsu
Elevate brand and accelerate revenue for SaaS companies with a B2B social media management tool.

Accelerate revenue with Account Intelligence

Empower revenue teams with account-based social influence to focus sales efforts on these accounts to lead to higher conversion rates and increased revenues, ultimately leading to business growth.

Gain meaningful insights from social media

Easily track key performance indicators and make informed, data-driven decisions to propel your marketing initiatives forward with Oktopost’s powerful social business intelligence solution.

Gain meaningful insights from social media<br /> Gain meaningful insights from social media<br />
Oktopost B2B social media management platform integrations with Salesforce, Marketo, HubSpot for marketing teams.

Grow your business with best-of-class marketing tech

Incorporating Oktopost data into your CRM, marketing automation, and business intelligence tools will enhance customer experience and unlock the full potential of social throughout the entire account journey.

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Explore our latest blog posts, webinars and customer stories

Book a demo with one of our experts

See how Oktopost can help you measure, attribute, and demonstrate the impact of social on your business.

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Frequently Asked Questions

How can I track the actual impact of social media engagement on my company’s revenue?

Oktopost moves social beyond vanity metrics and into revenue. By connecting Oktopost activity directly to the rest of your MarTech stack, you can see how social campaigns and employee advocacy influence the pipeline and impact the business. With clear attribution and influenced opportunity reporting, social becomes a measurable driver of business growth, not just engagement.

How does Oktopost help technology companies stand out in a crowded market?

Oktopost is built for B2B tech companies that need to scale social without slowing teams down. By centralizing social publishing and using AI-powered tools to accelerate content creation, marketing teams can maintain consistent visibility across channels. When paired with employee advocacy, tech brands extend reach beyond corporate pages and turn subject-matter experts into trusted voices that drive thought leadership at scale.

How does Oktopost differ from standard social media management tools?

Unlike general-purpose social tools, Oktopost is built specifically for B2B technology organizations that need to prove ROI. It focuses on deep integrations with your existing MarTech stack, like CRM and marketing automation, to move social data out of a silo and into your overall business intelligence.

Who is Oktopost best suited for?

Oktopost is ideal for B2B software and technology marketing teams, specifically CMOs and Digital Marketing Directors who need to move away from "fluff" or vanity metrics. It’s built for organizations that prioritize data-driven decision-making and need to scale content across global teams and employee networks.

What kind of reporting and analytics can I expect from Oktopost?

Using Oktopost, you can track a wide range of key performance indicators through Oktopost Social BI. Instead of just looking at likes or shares, you can access precise measurements that connect social performance to broader business metrics, helping you gain the insights you need to make informed decisions about your marketing strategy.

What are the best social media management tools for technology companies?

The best social media management tools for technology companies are designed to handle scale, complexity, and measurable impact. Unlike basic scheduling tools, they support high-volume publishing, employee advocacy, and seamless integrations with CRM and marketing automation systems so tech and SaaS teams can connect social activity directly to pipeline and revenue. For B2B technology companies, platforms like Oktopost stand out by combining social publishing, employee advocacy, and advanced analytics in one solution. Built for the AI era, Oktopost helps teams run social at scale with enterprise-grade governance and measurable business impact.